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Crossover Creative Group takes gold at the NAA's Athena Awards

(Sept. 29, 2005) The Newspaper Association of America on Wednesday named the winners of the 2005 ATHENA Awards (Award To Honor Excellence in Newspaper Advertising). for creative excellence in newspaper advertising. This year’s competition included for the first time a multicultural advertising category for newspaper ads.

In the multicultural area, the Crossover Creative Group, the Richmond, Calif. agency headed by Steve Climons (above), received a gold award for its black-targeted anti-smoking ad for the California Dept. of Health Services.

BaumanCurry & Co. and Ridgley Curry & Associates Inc, based in Pasadena, Cailf., received a bronze award for its African-American ad work for Pacific Gas & electric Co.

Judging the multicultural category were: Patsy Daulmas, Lopez Negrete Communications; Luis Fitch, UNO Hispanic Advertising; Young Kim, PanCom; Luis Miguel Messianu, del Rivero, Messianu DDB; Reginald Ponder, E. Morris Communications; Carol H. Williams, Carol H. Williams Advertising; Vicky M. Wong, Dae Advertising; and Aok Yuen, A Partnership Inc.

More than 1,000 entries were submitted to this year's ATHENA competition. Winners in all categories can be viewed online at www.athenaawards.com, which now also includes a searchable database of all ATHENA winners from 1998 to present.

NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation.

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