HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...

_________________


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of September 20 - 26
'Undercovers' and 'The Event' give NBC two more Top 25 competitors

(September 28, 2010) Black households are turning to NBC this season for more than "Sunday Night Football." The former network of Bill Cosby is now offering broadcast TV's only new shows starring African-Americans in the leading roles. "Undercovers," an espionage drama featuring a black husband and wife team as agents, attracted 1.8 million black viewers to its Wednesday night debut and captured the No.7 spot on the Top 25. "The Event," starring Blair Underwood as the President of the United States, grabbed the curiosity of 1.1 million black viewers to debut at the No. 24 position.

Both new shows faced serious competition for black households in order to find their initial success. "Undercovers" went up against cable's Wednesday prime time block of "Meet the Browns," on TBS, while "The Event" had to face off against NFL football. Keeping black viewers interested will be critical since neither show made the week's Top 20 list of most popular shows with white viewers.

The week's most watched network title stayed with CBS, which had 14.3 million viewers for nine charted shows. ABC was second with 12.6 million for seven shows. NBC got 8.6 million to tune in five of its programs and beat Fox out for third place.

Nielsen logged 42.2 million viewers as the total watching the Top 25. That's a 35 percent increase in viewership over the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NBC SUNDAY NIGHT FOOTBALL

NBC

17.1

8.9

3,337

2

DANCING WITH THE STARS

ABC

13.7

6.4

2,424

3

DANCING W/STARS RESULTS

ABC

11.0

5.5

2,057

4

LAW AND ORDER:SVU

NBC

10.5

5.3

1,980

5

SUNDAY NIGHT NFL PRE-KICK

NBC

10.5

5.4

2,045

6

60 MINUTES

CBS

10.2

4.9

1,842

7

UNDERCOVERS

NBC

10.1

5.0

1,882

8

DETROIT 1-8-7

ABC

9.7

4.7

1,755

9

NCIS: LOS ANGELES 10P SP

CBS

9.5

4.8

1,794

10

NCIS: LOS ANGELES

CBS

9.4

4.6

1,732

11

GREY'S ANATOMY

ABC

9.2

4.7

1,763

12

DANCING W/STARS RESULT SP

ABC

9.0

4.3

1,611

13

FOOTBALL NT AMERICA PT 3

NBC

8.4

4.3

1,602

14

NCIS

CBS

8.3

4.2

1,575

15

DESPERATE HOUSEWIVES

ABC

8.3

4.2

1,590

16

FAMILY GUY

FOX

8.1

4.5

1,684

17

PRIVATE PRACTICE

ABC

7.7

3.8

1,445

18

CSI

CBS

7.2

3.3

1,257

19

UNDERCOVER BOSS

CBS

7.2

3.5

1,319

20

CLEVELAND

FOX

7.0

4.0

1,515

21

CRIMINAL MINDS

CBS

7.0

3.4

1,269

22

THE MENTALIST

CBS

6.8

3.2

1,205

23

BLUE BLOODS

CBS

6.7

3.2

1,204

24

THE EVENT

NBC

6.4

3.1

1,162

25

CSI: NY

CBS

6.4

3.2

1,186

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



Go to Target Market News homepage


RECENT STORIES
UPTOWN Magazine launches ad supported city guides iPhone app

American Legacy magazine celebrates its 15th anniversary

GlobalHue realigns leadership with Don Coleman as general manager

Tavis Smiley, Cornel West join forces for new public radio show starting Oct. 1

Cadillac names Carol H. Williams as its African-American agency

Chevrolet selects Spike DDB as African-American agency of record

Black Cable TV Ratings for Week of Sept. 13 - 19 'Monday Night Football' barely takes No.1 spot of week's favorite cable shows

Report: The net represents 32% of daily media exposure for African-Americans

Black TV Ratings for Week of September 13 - 19 CBS regains week's most watched network title as new TV season begins

Research on lower-income ethnic shoppers shows $115 Billion opportunity


Click here for more recent news stories and our news archive


 









_________________________________________________________________________________________