Target Market News

MEDIA STATISTICS:
BLACK PRIMETIME AUDIENCE RATINGS FROM NIELSEN

The Week of Sept 19-25
UPN's 'Chris' rocks top ten by premiering at No. 1 for top shows with black viewers

(Sept. 27, 2005) UPN's debut of "Everybody Hates Chris" shot down ABC's "Monday Night Football" by capturing the number one spot among the top ten primetime shows in black households. In fact, the comedy pulled in the highest audience ever for a UPN sitcom's debut. According to Nielsen, 7.8 million viewers tuned in, and more than half of them were black households.

"Chris" pushed UPN’s growing domination of the black top ten to a new level, with the network claiming eight of the leading spots. Only "Monday Night Football" prevented UPN from "running a Boston," as they say. Even the network's newest entry, "Love, Inc.," starring Holly Robinson Peete, debuted high at the sixth spot. The overall audience for the top ten during third full week of September was 21.2 million, a boost of more than 37 percent over the previous week's 15.5 million households.

Rank / Program / Network / Rating / # of Homes

Number of homes shown in millions.

Ranking based on percentage of black
households.

Shows are considered tied when rating (the percentage of black households) is identical.

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