Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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American Legacy magazine celebrates its 15th anniversary
2010) As American Legacy Magazine celebrates its 15th year of
publication in 2010, the year also marks the magazine's founder and
publisher Rodney J. Reynolds 30th year in the publishing industry.
Since the inception of the publication, the magazine has endured and
reached many milestones under Mr. Reynolds leadership and dedication to
preserving the untold rich culture and legacy of African- American
History in America. The 30 year publishing executive began his career
in 1980 in Cleveland, OH where he embarked on numerous publications like
"Spectrum" a magazine celebrating black men, "Renaissance" an annual
magazine celebrating Black History in Greater Cleveland, "New Visions"
an off shoot celebrating Cleveland's Black community published six times
a year, "Today's Black Father" targeting fathers of color and "Minority
Business" a quarterly magazine focusing on African-American business in
Keeping in line with the tradition and commitment of publishing
information targeted to the African-American community, in 1995, Mr.
Reynolds launched American Legacy in a joint venture with Forbes Inc.
The partnership produced an informative and educational product that
provided a full view of African American history and culture. In
January 2009 Reynolds' company RJR Communications, Inc. assumed full
ownership of American Legacy. Today the magazine remains the only
national publication whose editorial content focuses exclusively on
African- American history and culture.
Recognizing the ever shifting world of new technology and today's
rapidly changing atmosphere, the company has expanded its product line
to include a digital edition available through www.zinio.com.
"As we celebrate our 15th year of publishing, our goal is to inspire our
readers and provide them with information on our history and culture as
quickly as possible through our products and this includes encouraging
them to participate in our social media networks via our digital
edition, Facebook and Twitter" stated Mr. Reynolds.
Over the years, American Legacy has created a multitude of products
developed from the magazine including www.americanlegacymag.com, its
website, The "Know Your History Board Game," the family board game about
African American history and culture; a 18-wheel "Mobile Truck Tour",
"The American Legacy Challenge" a trivia competition for high school
students and a "Black History Curriculum Guide," -- a resource for
educators seeking to integrate multicultural studies into their
curriculum in the classroom. These additional products strengthen the
magazine's opportunity for growth and create several alternatives for
national advertisers who are seeking to reach a wider audience through
its partnership with the magazine.
"By offering a variety of products that educate America, American Legacy
is committed to informing the community about African- American culture
throughout the year" said Reynolds. We want to keep our history in
trust for those who have yet to be born."
Mr. Reynolds wants to assure its readers and advertisers that even with
the challenges the publishing industry is currently facing, American
Legacy is leading the way in educating and preserving African- American
history and culture for the next 15 years and beyond.
American Legacy magazine is distributed nationwide to over 2.05 million
readers through black churches, educational and cultural institutions.
Also available on newsstands and through paid subscriptions, American
Legacy is published quarterly by RJR Communications Inc. For more
information on American Legacy or to purchase American Legacy products,