15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...


 Register Here 
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

American Legacy magazine celebrates its 15th anniversary

(September, 2010) As American Legacy Magazine celebrates its 15th year of publication in 2010, the year also marks the magazine's founder and publisher Rodney J. Reynolds 30th year in the publishing industry.
Since the inception of the publication, the magazine has endured and reached many milestones under Mr. Reynolds leadership and dedication to preserving the untold rich culture and legacy of African- American History in America.  The 30 year publishing executive began his career in 1980 in Cleveland, OH where he embarked on numerous publications like "Spectrum" a magazine celebrating black men, "Renaissance" an annual magazine celebrating Black History in Greater Cleveland, "New Visions" an off shoot celebrating Cleveland's Black community published six times a year, "Today's Black Father" targeting fathers of color and "Minority Business" a quarterly magazine focusing on African-American business in Northeast Ohio. 
Keeping in line with the tradition and commitment of publishing information targeted to the African-American community, in 1995, Mr. Reynolds launched American Legacy in a joint venture with Forbes Inc.  The partnership produced an informative and educational product that provided a full view of African American history and culture.  In January 2009 Reynolds' company RJR Communications, Inc. assumed full ownership of American Legacy.  Today the magazine remains the only national publication whose editorial content focuses exclusively on African- American history and culture. 
Recognizing the ever shifting world of new technology and today's rapidly changing atmosphere, the company has expanded its product line to include a digital edition available through www.zinio.com.
"As we celebrate our 15th year of publishing, our goal is to inspire our readers and provide them with information on our history and culture as quickly as possible through our products and this includes encouraging them to participate in our social media networks via our digital edition, Facebook and Twitter" stated Mr. Reynolds.
Over the years, American Legacy has created a multitude of products developed from the magazine including www.americanlegacymag.com, its website, The "Know Your History Board Game," the family board game about African American history and culture; a 18-wheel "Mobile Truck Tour", "The American Legacy Challenge" a trivia competition for high school students and a "Black History Curriculum Guide," -- a resource for educators seeking to integrate multicultural studies into their curriculum in the classroom.  These additional products strengthen the magazine's opportunity for growth and create several alternatives for national advertisers who are seeking to reach a wider audience through its partnership with the magazine.

"By offering a variety of products that educate America, American Legacy is committed to informing the community about African- American culture throughout the year" said Reynolds.  We want to keep our history in trust for those who have yet to be born."
Mr. Reynolds wants to assure its readers and advertisers that even with the challenges   the publishing industry is currently facing, American Legacy is leading the way in educating and preserving African- American history and culture for the next 15 years and beyond.

American Legacy magazine is distributed nationwide to over 2.05 million readers through black churches, educational and cultural institutions. Also available on newsstands and through paid subscriptions, American Legacy is published quarterly by RJR Communications Inc. For more information on American Legacy or to purchase American Legacy products, visit www.americanlegacymag.com.

Go to Target Market News homepage

GlobalHue realigns leadership with Don Coleman as general manager

Tavis Smiley, Cornel West join forces for new public radio show starting Oct. 1

Cadillac names Carol H. Williams as its African-American agency

Chevrolet selects Spike DDB as African-American agency of record

Black Cable TV Ratings for Week of Sept. 13 - 19 'Monday Night Football' barely takes No.1 spot of week's favorite cable shows

Report: The net represents 32% of daily media exposure for African-Americans

Black TV Ratings for Week of September 13 - 19 CBS regains week's most watched network title as new TV season begins

Research on lower-income ethnic shoppers shows $115 Billion opportunity

Sharpton forms media firm, launches Sunday show focused on education

Democrats to spend $2 million to reach black voters for mid-term elections

Click here for more recent news stories and our news archive