Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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GlobalHue realigns leadership with Don Coleman as general manager (September
10, 2010) GlobalHue, the nation's largest multicultural advertising
agency, recently announced a strategic realignment of its leadership
team. As part of the new structure, Don Coleman, founder and CEO, will
assume the role of General Manager at both the New York and Southfield,
"Our top goal is always to organize the company in a way that will allow
us to provide exceptional services to our clients," said Coleman. "As a
result of one of our periodic assessments on how we can constantly
improve on exceeding client expectations, the Innovation team at
GlobalHue recommended a change to the agency's organizational structure.
I believe with these changes GlobalHue will be even better positioned to
anticipate and respond to client needs."
Maria Lopez-Knowles, formerly Executive Vice President, Digital Strategy
at GlobalHue, has assumed the position of Executive Vice President,
Client Services. In her new role, Lopez-Knowles will build, manage and
lead account teams based in New York for clients in the retail,
automotive, consumer goods, tourism and public sectors.
Lopez-Knowles is an AdColor Innovator Award (2009) recipient for her
groundbreaking multicultural segment work. Prior to joining GlobalHue,
she founded and led MRM Worldwide's (McCann Worldgroup) practice
targeting U.S.-born Hispanics via direct/digital marketing, with a keen
focus on brand influencers.
Lopez-Knowles' extensive career has spanned 25 years in a variety of
marketing communications positions, both on the client and agency sides
of the business. She has deep expertise in digital planning, direct
marketing, above-the-line advertising and integrated communications.
In Southfield, Detavio Samuels has assumed the position of Executive
Vice President, Client Services, responsible for all account services in
that office, covering retail, automotive, gaming, public sector and
consumer goods. Formerly he was Vice President, Group Account Director
for Walmart and U.S. Navy. Prior to joining GlobalHue, Samuels was at
Johnson & Johnson's Ethicon, working in Global Marketing.
In addition, as part of GlobalHue's emphasis on digital across all
accounts, Brian Williams has been appointed Executive Vice President,
Executive Director of Engagement for the agency, an increased scope of
responsibility from his former position of Director, Digital
Engagement. Similarly, Michael Jacobs' new role as Executive Vice
President, Executive Creative Director will now encompass all creative,
beyond his previous focus on digital, for accounts led out of the New
Rob Fitzgerald has been promoted to the position of Executive Vice
President, Executive Media Officer. In this broader role, he will
oversee all of GlobalHue's media operations and have responsibility for
further developing the contextual planning capabilities within the
Finally, Allen Pugh, GlobalHue Vice Chairman, is newly the CEO of
GlobalHue's eight sister companies, which cover a range of disciplines
tied to advertising: public relations, broadcast and print production,
media planning and buying, marketing and translations. Pugh will
continue in his role as Vice Chairman at GlobalHue while assuming
responsibility for and overseeing the GlobalHue sister companies.
GlobalHue is a full-service marketing communications agency with total
market and cultural expertise. The agency handles total market for Jeep,
MGM Grand Detroit and the Bermuda Department of Tourism, and for decades
has been acknowledged for its multicultural expertise. Most recently,
GlobalHue was recognized as the "Multicultural Advertising Agency of the
Decade" by Adweek. The agency also has four divisions that together
provide clients with a flexible approach to marketing to ethnic-specific
segments and the total market: GlobalHue Africanic; GlobalHue Latino;
GlobalHue Asian; and GlobalHue Next.
With offices are in Detroit (Southfield) and New York, as well as
satellite offices in other key markets, the agency has more than 280
employees who handle full-service marketing, advertising, media planning
and buying, digital, events and promotions, and public relations for
many clients. GlobalHue boasts several blue-chip clients, including
Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of
Tourism, U.S. Census Bureau, MGM Grand Detroit and Merck.