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Salon Sense Magazine Sanders\Wingo
Target Market News
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UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Sanford Moore, ad industry activist, injured car accident

(September 28, 2009) One of the advertising industry's leading advocates for diversity and fairness was injured in an auto accident last week in New York. As a result of the accident, Sanford Moore was unable to make recent scheduled appearances in Washington, DC at events for the National Association of Black Owned Broadcasters and the Congressional Black Caucus. Moore said his injuries were not serious and he is recovering.

Moore has over forty years experience in advertising and communications.  He began his career in account management at BBDO in 1969. He subsequently was a consultant/contractor to BBDO on numerous accounts including: Campbell Soup, Burger King, Schaefer Brewing, Ocean Spray, Taco Bell and the US Department of Housing & Urban Development. Mr. Moore was also a partner, Director of Client Services at Lockhart & Pettus, one of the leading Black ad agencies.

Sanford Moore has given of his expertise in behalf of numerous causes including the African Famine, Cesar Chavez/UFW, Nelson Mandela/ANC. He has been a panelist on the highly-rated Week in Review talk show on KISS-fm, New York for the last 14 years.

Moore recently authored a commentary in Adweek entitled "Apartheid Alive and Well on Madison Avenue"

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