HOME  |   STATS  |   PUBLICATIONS  | REGISTER  | ADVERTISE   CONTACT US  |  SEARCH  


 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Lee Moss Media gains sponsorship from McDonald's, Sprite for growing Web network

(September 25, 2009) Lee Moss Media, a firm that specializes in online marketing to African Americans, has recently secured sponsorship deals with McDonald's and Sprite. Both deals are for extensive advertising campaigns targeting African American college students via HBCUconnect.com - the firm's flagship web site.

The McDonald's campaign, via advertising agency Burrell Communications, promotes their "Flavor Battle" competition - which involves voting for the best DJ (Spinderella, DJ Irie, or Bryan Michael-Cox) - each associated with a specialty hamburger.
 
The Sprite campaign, via advertising agency MediaVest, promotes their upcoming "Step Off" competition - a televised stepping tournament where Black fraternity and sorority teams can compete for a $1.5 million in scholarship prizes.

Based in Columbus, Ohio, Lee Moss Media owns the largest network of premium African American web sites - including HBCUconnect.com, BlackNews.com, BlackHistory.com, BlackWomenConnect.com, BlackInAmerica.com, BlackCEOs.com, and many others. Combined, they have a reach of over 2 million unique visitors each month.

Just recently, they acquired SupplierDiversity.com with plans to launch it as an online tool for major corporations looking to do business with minority suppliers.

For more information, visit: www.LeeMossMedia.com.

Go to Target Market News homepage


 







_________________________________________________________________________________________