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 Black Stats          
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Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

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  - Chicago
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  - Los Angeles
  - Philadelphia

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 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Lee Moss Media gains sponsorship from McDonald's, Sprite for growing Web network

(September 25, 2009) Lee Moss Media, a firm that specializes in online marketing to African Americans, has recently secured sponsorship deals with McDonald's and Sprite. Both deals are for extensive advertising campaigns targeting African American college students via HBCUconnect.com - the firm's flagship web site.

The McDonald's campaign, via advertising agency Burrell Communications, promotes their "Flavor Battle" competition - which involves voting for the best DJ (Spinderella, DJ Irie, or Bryan Michael-Cox) - each associated with a specialty hamburger.
The Sprite campaign, via advertising agency MediaVest, promotes their upcoming "Step Off" competition - a televised stepping tournament where Black fraternity and sorority teams can compete for a $1.5 million in scholarship prizes.

Based in Columbus, Ohio, Lee Moss Media owns the largest network of premium African American web sites - including HBCUconnect.com, BlackNews.com, BlackHistory.com, BlackWomenConnect.com, BlackInAmerica.com, BlackCEOs.com, and many others. Combined, they have a reach of over 2 million unique visitors each month.

Just recently, they acquired SupplierDiversity.com with plans to launch it as an online tool for major corporations looking to do business with minority suppliers.

For more information, visit: www.LeeMossMedia.com.

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