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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of September 14 - 20
Football on ESPN takes No.1 cable show; TBS remains most watched network

(September 24, 2009) Cable viewing in black households returned to old favorites following a week of specials and season debuts. ESPNís Monday Night Football was back in the No.1 spot on the Top 25 list of most popular cable shows. Second and third place were occupied by Meet the Browns.

TBS held on to the title of most watched cable network for the week with 9.5 million viewers for six of its shows. BET was second in popularity with 3.1 million for four shows. USA network pulled in 2.7 million for three programs.

The total number of viewers for the Top 25 cable shows, as cited by Nielsen data, dropped by 13.8 percent from the previous week to 26 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

NFL REGULAR SEASON

ESPN

11.5

18.8

2,120

2

MEET THE BROWNS

TBS

10.5

15.5

2,202

3

MEET THE BROWNS

TBS

9.1

13.7

1,843

4

REAL HOUSEWIVES ATLANTA

BRAVO

8.9

13.6

1,671

5

HOUSE OF PAYNE

TBS

8.8

13.0

1,779

6

HOUSE OF PAYNE

TBS

7.6

11.4

1,498

7

HOUSE OF PAYNE

TBS

6.0

9.2

1,153

8

WWE ENTERTAINMENT

USA

5.5

7.8

1,112

9

WWE ENTERTAINMENT

USA

5.2

7.3

1,012

10

FRANKIE & NEFFE

BET

5.1

7.5

937

11

FRANKIE & NEFFE

BET

4.8

7.3

896

12

THE FIRST 48

A&E

3.9

5.7

646

13

EDDIE GRIFFIN

VH1

3.9

5.5

724

14

ICARLY

NICK

3.8

6.4

744

15

SUITE LIFE ON DECK

DISNEY

3.8

6.5

836

16

EVERYBODY HATES CHRIS

NICK

3.7

5.8

660

17

UNDERDOG

DISNEY

3.7

5.8

748

18

REAL HOUSEWIVES ATLANTA

BRAVO

3.7

5.7

678

19

LAW & ORDER: SVU

USA

3.6

5.2

627

20

PHINEAS AND FERB

DISNEY

3.6

5.8

791

21

THE GAME

BET

3.5

5.3

586

22

AMERICAS BEST DANCE CREW

MTV

3.5

4.9

736

23

FRANKIE & NEFFE

BET

3.5

5.6

706

24

TRUE JACKSON, VP

NICK

3.5

5.8

670

25

REAL CHANCE OF LOVE 2

VH1

3.5

4.9

632

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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