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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Cadillac selects Carol H. Williams Advertising as its African-American agency

(September 24, 2010) Cadillac announced today that it will be working with the Carol H. Williams agency in conjunction with Fallon, Cadillac's creative agency of record, to develop a fully integrated communications platform that will target African-American luxury car buyers.


"We need to tell the Cadillac story to affluent, urban consumers in ways that are relevant to them," said Joel Ewanick, vice president, General Motors U.S. Marketing. "Carol H. Williams has worked with Cadillac and other luxury brands in the past, and we think their experience will be valuable as we develop a multicultural marketing strategy for GM's flagship brand."

"Cadillac products like the new CTS-V Coupe compete head-to-head with the world's best vehicles," said Don Butler, vice president, Cadillac Marketing. "It's important for Cadillac to connect with more people in a fresh and meaningful way. We're looking to Carol H. Williams and Fallon to help us illuminate Cadillac as 'The New Standard of the World.'"

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology.

Carol H. Williams Advertising is the largest African-American, independently owned advertising and marketing agency in the world. Founded by award-winning creative and marketing executive Carol H. Williams more than 25 years ago, the agency has offices in Chicago, the San Francisco Bay area and New York City.


Go to Target Market News homepage

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