Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
Story continued... _________________
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Cadillac selects Carol H. Williams Advertising as its African-American
24, 2010) Cadillac announced today that it will be working with the
Carol H. Williams agency in conjunction with Fallon, Cadillac's creative
agency of record, to develop a fully integrated communications platform
that will target African-American luxury car buyers.
"We need to tell the Cadillac story to affluent, urban consumers in ways
that are relevant to them," said Joel Ewanick, vice president, General
Motors U.S. Marketing. "Carol H. Williams has worked with Cadillac and
other luxury brands in the past, and we think their experience will be
valuable as we develop a multicultural marketing strategy for GM's
"Cadillac products like the new CTS-V Coupe compete head-to-head with
the world's best vehicles," said Don Butler, vice president, Cadillac
Marketing. "It's important for Cadillac to connect with more people in a
fresh and meaningful way. We're looking to Carol H. Williams and Fallon
to help us illuminate Cadillac as 'The New Standard of the World.'"
Cadillac has been a leading luxury auto brand since 1902. In recent
years, Cadillac has engineered a historic renaissance led by artful
engineering and advanced technology.
Carol H. Williams Advertising is the largest African-American,
independently owned advertising and marketing agency in the world.
Founded by award-winning creative and marketing executive Carol H.
Williams more than 25 years ago, the agency has offices in Chicago, the
San Francisco Bay area and New York City.