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Channel, Ebony/Jet Entertainment Group team up on promotions
By R. Thomas Umstead
(September 22, 2009) The Gospel Music Channel has teamed with Ebony/Jet
Entertainment Group to develop a series of television, magazine and
online cross-promotional initiatives, said network officials.
GMC would not reveal specifics of its arrangement with the
African-American-targeted publishing company, but did say it has already
worked with Ebony/Jet to create several 90-minute vignettes on gospel
music's history that will run on GMC as well as in Jet magazine.
The short-form series, This Week in Gospel Music History, began running
on the network earlier this month as part of GMC's "National Gospel
Music Heritage Month" initiative. GMC has been working with Congress to
officially designate September "National Gospel Music Heritage Month,"
which would honor gospel music for its valuable, long-standing
contributions to American culture.
Additionally, video and photo galleries will be available on
gospelmusicchannel.com and Ebonyjet.com. Also, a "Gospel Music
Experience" sweepstakes is planned, which includes a grand prize trip
for two to the 2010 Stellar Awards.
Ebony and Jet magazines will also run ads for several upcoming GMC
specials, including shows featuring gospel performers The Winans and
"GMC viewers and Ebony/Jet readers align perfectly, so it allows us to
consistently promote major events in a targeted and powerful way within
the pages of their magazines," said Wendy McCoy, vice president of
marketing for GMC. "Gospel Music Heritage Month this month was the first
thing we promoted to their readers and our ad appeared in the middle of
the Ebony article on Whitney Houston's comeback; that is strong
placement. We will be promoting BeBe & CeCe Winans: Revealed and Mary
Mary Christmas later this year