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Black
TV Ratings for Week of September 14 - 20 NFL, Jay
Leno make NBC most watched network among black viewers again
(September 15, 2009) NBC, which has been gaining weekly on CBS for the
title of the week's favorite network in black households, finally found
the formula for success with the combination of Monday Night Football
and the Jay Leno Show. The NFL games continues to dominate black
viewers' interests, with football taking the week's top three spots.
The peacock network owes much to Kanye West's apology appearance on
Leno, with 1.4 million tuning in. The Wednesday show was the only other
of the comedian's new nightly show that made the Top 25 most watched
list.
NBC held on to the title of most watched network for the second
consecutive week, with 14.5 million tuning in eight of its prime time
shows. CBS was second with 11 million black viewers for nine shows,
followed by ABC's 4.3 million for four shows.
The total number of black viewers for the Top 25 shows, according to
Nielsen, was 33.7 million -- just 1.6 percent fewer than the previous
week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Rating | No.
of Viewers 2+ *
1
NBC SUN
NIGHT FOOTBALL
NBC
19.8
10.8
4,063
2
SUN NIGHT
NFL PRE-KICK
NBC
14.2
7.7
2,890
3
CBS NFL
NATL POST GAME
CBS
13.4
7.0
2,611
4
60 MINUTES
CBS
10.2
5.0
1,861
5
FOOTBALL
NT AMERICA PT 3
NBC
10.2
5.6
2,087
6
ABC MON
MOVIE OF WK-9/14
ABC
8.5
4.2
1,566
7
JAY LENO
SHOW-MON
NBC
7.8
3.8
1,441
8
AMER GOT
TALENT-WED 9P
NBC
7.0
3.4
1,285
9
NCIS
CBS
6.6
3.4
1,274
10
CSI: NY
CBS
6.5
3.0
1,141
11
AMERICA
GOT TALENT 9/14
NBC
6.5
2.9
1,101
12
CRIMINAL
MINDS
CBS
6.0
2.4
885
13
DATELINE
FRI
NBC
5.7
2.4
885
14
20/20-FRI
ABC
5.4
2.5
924
15
SAT NIGHT
FOOTBALL
ABC
5.4
2.8
1,042
16
EMMY
AWARDS
CBS
5.3
2.3
854
17
AMW:
AMERICA FIGHTS BACK
FOX
5.3
2.7
1,004
18
BONES
FOX
5.3
2.6
965
19
THE
MENTALIST
CBS
5.2
2.2
831
20
CSI: MIAMI
CBS
5.0
2.3
874
21
JAY LENO
SHOW-WED
NBC
5.0
2.3
845
22
SO YOU
THINK CN DANCE-WED
FOX
4.8
2.3
871
23
SHAQ VS.
ABC
4.7
2.2
841
24
CSI
CBS
4.7
2.0
762
25
FRINGE
FOX
4.6
2.2
842
Source:
Nielsen Media Research. Number of viewers ages 2+ shown in thousands
(1,000 = 1 million). Rankings are based on share of black households.
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen measurement samples. All times eastern.
* Info on African-American share is not available for this week's chart
