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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black TV Ratings for Week of September 14 - 20
NFL, Jay Leno make NBC most watched network among black viewers again

(September 15, 2009) NBC, which has been gaining weekly on CBS for the title of the week's favorite network in black households, finally found the formula for success with the combination of Monday Night Football and the Jay Leno Show. The NFL games continues to dominate black viewers' interests, with football taking the week's top three spots.

The peacock network owes much to Kanye West's apology appearance on Leno, with 1.4 million tuning in. The Wednesday show was the only other of the comedian's new nightly show that made the Top 25 most watched list.

NBC held on to the title of most watched network for the second consecutive week, with 14.5 million tuning in eight of its prime time shows. CBS was second with 11 million black viewers for nine shows, followed by ABC's 4.3 million for four shows.

The total number of black viewers for the Top 25 shows, according to Nielsen, was 33.7 million -- just 1.6 percent fewer than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Rating | No. of Viewers 2+ *
 

1

NBC SUN NIGHT FOOTBALL

NBC

19.8

10.8

4,063

2

SUN NIGHT NFL PRE-KICK

NBC

14.2

7.7

2,890

3

CBS NFL NATL POST GAME

CBS

13.4

7.0

2,611

4

60 MINUTES

CBS

10.2

5.0

1,861

5

FOOTBALL NT AMERICA PT 3

NBC

10.2

5.6

2,087

6

ABC MON MOVIE OF WK-9/14

ABC

8.5

4.2

1,566

7

JAY LENO SHOW-MON

NBC

7.8

3.8

1,441

8

AMER GOT TALENT-WED 9P

NBC

7.0

3.4

1,285

9

NCIS

CBS

6.6

3.4

1,274

10

CSI: NY

CBS

6.5

3.0

1,141

11

AMERICA GOT TALENT 9/14

NBC

6.5

2.9

1,101

12

CRIMINAL MINDS

CBS

6.0

2.4

885

13

DATELINE FRI

NBC

5.7

2.4

885

14

20/20-FRI

ABC

5.4

2.5

924

15

SAT NIGHT FOOTBALL

ABC

5.4

2.8

1,042

16

EMMY AWARDS

CBS

5.3

2.3

854

17

AMW: AMERICA FIGHTS BACK

FOX

5.3

2.7

1,004

18

BONES

FOX

5.3

2.6

965

19

THE MENTALIST

CBS

5.2

2.2

831

20

CSI: MIAMI

CBS

5.0

2.3

874

21

JAY LENO SHOW-WED

NBC

5.0

2.3

845

22

SO YOU THINK CN DANCE-WED

FOX

4.8

2.3

871

23

SHAQ VS.

ABC

4.7

2.2

841

24

CSI

CBS

4.7

2.0

762

25

FRINGE

FOX

4.6

2.2

842

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.
* Info on African-American share is not available for this week's chart


Click here for last week's Top 25 TV chart


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