15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Chevrolet selects Spike DDB as African-American agency of record 

(September 22, 2010) Chevrolet has named Spike DDB as its African-American agency of record. The agency will begin work on the Chevy account immediately. Information on annual billings for the assignment were not provided in the announcement.

The Brooklyn, NY-based agency is the first African-American shop named to handle a General Motors line since all of its black agency assignments were eliminated in 2009.

Founded by film director Spike Lee and DDB Worldwide, Spike DDB is the third recently named ad agency assignment at the newly organized GM. Goodby, Silverstein & Partners was named the general market agency in May. The Austin, Texas-based LatinWorks agency was selected Hispanic agency of record in August. The Omnicom advertising group has a stake in all of the agencies selected for the Chevrolet brand.

"We've seen outstanding work from Spike DDB for their current clients and the creative approach they offer Chevrolet will be a great fit for the brand," said Chris Perry, U.S. vice president, Chevrolet Marketing in a statement. "Along with the recent announcement of LatinWorks, we are expanding our multicultural agency representation and emphasizing the importance of multicultural consumers to Chevrolet."

"We believe we've sought out and found the right agency partners for Chevrolet," said Joel Ewanick, vice president, U.S. Marketing, General Motors. "Chevrolet has always been an inclusive brand and we want all our agencies to help us get that message to consumers."

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