Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Chevrolet selects Spike DDB as African-American agency of record
(September 22, 2010) Chevrolet has named Spike DDB as its
African-American agency of record. The agency will begin work on the
Chevy account immediately. Information on annual billings for the
assignment were not provided in the announcement.
The Brooklyn, NY-based agency is the first African-American shop named
to handle a General Motors line since all of its black agency
assignments were eliminated in 2009.
Founded by film director Spike Lee and DDB Worldwide, Spike DDB is the
third recently named ad agency assignment at the newly organized GM.
Goodby, Silverstein & Partners was named the general market agency in
May. The Austin, Texas-based LatinWorks agency was selected Hispanic
agency of record in August. The Omnicom advertising group has a stake in
all of the agencies selected for the Chevrolet brand.
"We've seen outstanding work from Spike DDB for their current clients
and the creative approach they offer Chevrolet will be a great fit for
the brand," said Chris Perry, U.S. vice president, Chevrolet Marketing
in a statement. "Along with the recent announcement of LatinWorks, we
are expanding our multicultural agency representation and emphasizing
the importance of multicultural consumers to Chevrolet."
"We believe we've sought out and found the right agency partners for
Chevrolet," said Joel Ewanick, vice president, U.S. Marketing, General
Motors. "Chevrolet has always been an inclusive brand and we want all
our agencies to help us get that message to consumers."