Turner Patterson signs licensing rep agreement with actress Janet Hubert

(September 17, 2008)  Veteran actress Janet Hubert, who starred on the first three seasons of NBC's hit sitcom The Fresh Prince of Bel Air, has inked a licensing and merchandising representation deal with Chicago-based branding firm, Turner Patterson.

Hubert has created a line of children's merchandise based on characters from her to-be-released children's book and DVD animated series, J.G. and the B.C. Kids. Created with illustrator Vincent Spencer, Hubert's J.G. and the B.C. Kids project was designed to provide an educational entertainment alternative to the market's current offerings for kids.

The association with Turner Patterson is intended to expand Hubert's J.G. and the B.C. Kids brand across the retail landscape. Hubert says of the partnering, "I'm delighted by the pairing of the J.G. brand with such an esteemed firm as Turner Patterson. Known for their commitment to excellence, they will undoubtedly contribute greatly to making J.G. and the B.C. Kids the household name that I'd love for it to be."

Hubert's initial outlay will be a line of backpacks featuring the animated J.G. characters. The backpacks debuted in Wal-Mart's Northeast stores for back to school with tremendous success "Our goal is to leverage the initial impact at Watmart to expand the backpacks' placement throughout the Wal-Mart chain" said Debra Turner, CEO, TurnerPatterson. "We are currently working to expand the brand of J.G. merchandise to include lunch boxes, luggage, beverage containers, apparel and accessories to launch next year."

Headquartered in Chicago, IL TurnerPatterson is a leader in the licensing and marketing of cultural brands with practices targeting African Americans, Asians and Latino consumers. TurnerPatterson represents leading entertainment, corporate, not for profit and celebrity brands as well as a select group of individual entertainers and artists.


Go to Target Market News homepage
 

 22 Days for $50 Discount ! 



  ORDER THE WORKBOOK!  

 

 SEE WHAT YOU MISSED



Review Presentations From:
Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!

Click here to order the 2008
MAAX Summit Workbook

_________________________________________________________________________________________

The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________