Four A's makes first installment on $5 million partnership with Howard University

(September 17, 2008) The American Association of Advertising Agencies (AAAA) presented Howard University with a $250,000 check on September 15 to establish The Center for Excellence in Advertising.

David Prince, a senior vice president of the AAAA, presented the $250,000 contribution to Dr. Jannette L. Dates, dean of the John H. Johnson School of Communications, and to Dr. Laura Fleet, co-director of the Howard University Professional Development and Leadership Academy.

Dates and Fleet will direct the grant that is part of a $5 million partnership between the AAAA and Howard University to create a comprehensive center at Howard that will address challenges, eliminate barriers and identify opportunities for achieving a more diverse and inclusive advertising industry workforce at middle to senior management levels.

"Today is the beginning of a venture that will address the key issues of diversity and inclusion in advertising," said Dates before an audience that included advertising professionals, and University faculty, students, student leaders and administration officials.

Prince emphasized the importance of recruiting skilled professionals of color who will excel in and contribute to a growing advertising industry.

"The AAAA, and small to large advertising agencies around the country know there are black professionals who have the skills, creativity and management experience to excel in middle to senior management positions in our expanding industry," Prince said. "We want them in our field."

Dates said The Center will partner with advertising agencies to develop workshops and grassroots efforts to reach out to senior level executives. It also will train current supervisors within the industry to help them improve their management skills, and help them develop stronger recruitment and retention efforts.

Additionally, Howard University will reach out to other Historically Black Colleges and Universities (HBCUs) to join The Center and participate in its comprehensive and professional programs to support black professionals in advertising, and those wanting to make lateral moves into advertising.

On Tuesday, September 23, The Center will host its first HBCU Advertising Leadership Team meeting in the AAAA's New York City headquarters. The team is comprised of advertising, communications and marketing professors at HBCUs, as well as administrators from the universities who will assist The Center and the advertising industry in developing a national pipeline of diverse talent representing HBCU students and alumni, and other executives of color who will receive specialized training through The Center.

Howard University is one of 48 U.S. private, Doctoral/Research-Extensive universities and comprises 12 schools and colleges. Founded in 1867, students pursue studies in more than 120 areas leading to undergraduate, graduate and professional degrees. Since 1998, the University has produced two Rhodes Scholars, a Truman Scholar, 19 Fulbright Scholars and 10 Pickering Fellows. Howard also produces more on-campus African- American Ph.D.s than any other university in the world. For more information about Howard University, call 202-238-2330, or visit the University's Web site at www.Howard.edu

Go to Target Market News homepage
 

 22 Days for $50 Discount ! 



  ORDER THE WORKBOOK!  

 

 SEE WHAT YOU MISSED



Review Presentations From:
Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!

Click here to order the 2008
MAAX Summit Workbook

_________________________________________________________________________________________

The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here

A TARGET MARKET NEWS PUBLICATION
_________________________