Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Arbitron: Blacks increased their listening of Urban Adult Contemporary
(September 16, 2010) Arbitron Inc. today announced the availability of
Black Radio Today, 2010 Edition, an analysis of audience demographics
and listening patterns of the ten most popular radio formats for Black
Americans: Urban Adult Contemporary, Urban Contemporary, Rhythmic
Contemporary Hit Radio, News/Talk/Information, Gospel, Adult
Contemporary, Pop Contemporary Hit Radio, All Sports, All News, and
"Radio continues to be a vibrant and relevant part of the lives of Black
Americans with 94 percent aged 12 years and older listening each week,"
said Julian Davis, Arbitron Inc. "In today's media landscape, Radio
plays a vital role providing entertainment and information so that
regardless of age, time of day or location, it is the true media
companion of Black consumers."
Highlights from the report:
Urban AC consumed nearly 31 percent of their radio listening -- an
increase of 9 percent from 2009 and more than 11 percentage points ahead
of the next-most-listened-to format.
Following spectacularly high ratings during the 2008 presidential
campaign, African-American listening to News/Talk/Information stations
tapered somewhat in this report.
The All Sports format increased 50 percent from 2008 to 2009 and
attracted the most affluent black listeners and was the #1 format among
Young Black consumers spent more time listening to Urban Contemporary
radio than any other format.
Pop Contemporary Hit Radio (Pop CHR) experienced a surge in ratings in
Despite the youthful age profile of the Urban Contemporary format,
nearly two-thirds of its African-American listeners lived in households
that earned at least $25,000.
Nearly eight million African-Americans tuned into Rhythmic Contemporary
Hit Radio (Rhythmic CHR) every week, representing an 8 percent increase
from the previous report.
Due largely in part to its age and gender composition, Gospel once again
held down the No. 2 position for at-home listening as it has for many