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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Advertising Week hosts sessions focused on ethnic marketing and media

Advertising Week, scheduled to take place from Sept. 21 - 25 at various venues in New York City, is the premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives and media.

Advertising Week's mission is to galvanize the industry by creating an entertaining, enlightening and engaging platform for disparate parts of the business.

Listed below are some of the sessions that should be of particular interest to those engaged in ethnic marketing and media:

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ARF: Multicultural Advertising Council

When:
Tuesday, Sept. 22
1:00 pm - 3:30 pm
Where:
Time Warner Screening Room
1 Time Warner Center

Event Description
The Time is Right: On the Path to Multicultural Business Growth

Ron Franklin, GlobalHue’s Vice Chairman Research and Planning (retired) & President of NSightsWorldwide LLC, will unveil a three-year ARF plan that will replenish, rejuvenate and reinvigorate multicultural marketing. Multicultural business success stories will be framed by the presentation of a powerful new segmentation program developed by the US Census Bureau to market the 2010 Census, by Nancy Bates, Senior Researcher for Survey Methodology, U.S. Census Bureau.

Multicultural Advertising Council Co-Chairs:
Kevin Brockenbrough, Burrell Advertising
David Burgos, Millward Brown

Offsite registration required

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AAF Announces Recipients of 2009 Diversity Achievement and Mosaic Awards

When:
Wed., Sept. 23
8:15 - 2:00 PM
Where:
The New York Athletic Club
180 Central Park South

The American Advertising Federation (AAF) is pleased to announce the recipients of the 2009 Diversity Achievement and Mosaic Awards, which honor companies who have demonstrated innovative efforts in multicultural marketing and advertising. AAF's Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards at a luncheon on Wednesday, September 23, 2009, at the New York Athletic Club. The Diversity Achievement and Mosaic Awards have become the primary diversity and multicultural program during Advertising Week New York.
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AEF: Advertising & Ethnicity Beyond the White House

When:
Thursday, Sept. 24
9:00 am - 10:45 am
Where:
The Times Center Hall
243 West 41st Street 

Event Description:
The U.S. demographic landscape continues to change dramatically. African American, Asian and Hispanic consumers are becoming increasingly more dominant. Over the next 10 years, what is the most critical challenge advertisers will face as they speak to these diverse groups?

This seminar is free to the public

To claim your free pass for this seminar, please email: aef@advertisingweek.com

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The New Dynamics of Diversity:
Growing Business Via Inclusive Strategic Client, Agency & Supplier Partnerships

When:
Thurs., Sept. 24
11:00 am - 11:45 am
Where:
The Times Center Hall
243 West 41st Street 

Presented by Draftfcb
In partnership with Kraft and d exposito & partners

Event Description
Laurence Boschetto, CEO and President of Draftfcb, Mary Beth West, CMO of Kraft Foods and Daisy Exposito, CEO of d expósito & partners, share their personal stories, best-practice perspectives and shared commitment to achieving greater diversity throughout the advertising and marketing community.

You can RSVP via e-mail to Anthony Imgrund at anthony.imgrund@draftfcb.com.

We encourage you to act on this invitation immediately to be guaranteed a free pass. Space is limited. Seating provided on a first come, first serve basis.
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Multicultural Social Networking

When:
Thurs., Sept. 24
3:00 pm - 3:45 pm
Where:
The Times Center Hall
243 West 41st Street 

Presented by UniWorld

Event Description:
Let UniWorld Group show you how the power of multicultural social networking can take your brand places you never imagined.

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Registration Info

Delegate Registration Fee:  $49

Delegates receive the following:
- Admittance to Advertising Week Thought Leadership Seminars
- Special admittance to a new nightly Advertising Week networking event

Click here for online registration


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