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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of September 7 - 13
MTV Video Awards takes No.1 cable show; TBS reclaims most watched cable net title

(September 16, 2009) What became the most talked about cable program of the past week -- thanks to the antics of Kanye West -- was also the most watched cable show in black households. The MTV Video Music Awards was the No.1 show on the Top 25 most popular cable shows with black viewers during the second week of September. Black viewers were 27 percent of the total of 9 million viewers [The awards show was also No.1 with white viewers].

The prime time address on health care reform by President Obama before a joint session of Congress was watched by more than 32 million viewers. Eight English-speaking networks carried the speech [with the now infamous "You lie" outburst from Rep. Joe Wilson of S. Carolina] and no single network drew enough black viewers for the special to make the Top 25 charts for broadcast or cable. CNN's post speech analysis attracted 838,000 black viewers to be the No.17 show on the list

The race for most watched cable network was reclaimed by TBS, which had 7.6 million viewers for the Tyler Perry block. Nickelodeon notched five million viewers for five shows, while BET took third place with 4.5 million watchers for five shows.

The total number of viewers for the Top 25 most popular shows in black households was 30.2 million, according to Nielsen. Thatís a 15 percent increase over the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

 

1

2009 VIDEO MUSIC AWARDS

MTV

10.9

15.3

2,426

2

MEET THE BROWNS

TBS

9.7

14.4

2,050

3

MEET THE BROWNS

TBS

9.4

13.9

1,983

4

REAL HOUSEWIVES ATLANTA

BRAVO

8.9

13.1

1,760

5

COLL FOOTBALL - MON PRIME  

ESPN

7.7

11.9

1,557

6

HOUSE OF PAYNE

TBS

7.4

10.7

1,478

7

ICARLY

NICK

6.9

11.4

1,654

8

WWE ENTERTAINMENT

USA

6.2

9.3

1,324

9

WWE ENTERTAINMENT

USA

6.0

9.0

1,302

10

FRANKIE & NEFFE

BET

6.0

8.7

1,186

11

HOUSE OF PAYNE

TBS

5.9

8.6

1,211

12

2009 VMA PRESHOW

MTV

5.8

8.3

1,233

13

GAME, THE

BET

5.0

7.4

969

14

HOUSE OF PAYNE

TBS

4.7

7.0

950

15

FRANKIE & NEFFE

BET

4.6

6.9

838

16

SUITE LIFE ON DECK

DISNEY

4.5

7.4

959

17

OBAMA CONG. ADDRESS ANALYSIS

CNN

4.4

6.5

838

18

EVERYBODY HATES CHRIS

NICK

4.3

6.7

888

19

TRUE BLOOD

HBO

4.3

5.9

742

20

EVERYBODY HATES CHRIS

NICK

4.1

6.4

859

21

GAME, THE

BET

4.1

6.2

783

22

ICARLY

NICK

4.1

6.4

832

23

TROOP, THE

NICK

4.0

6.4

854

24

GAME, THE

BET

4.0

6.1

746

25

PHINEAS AND FERB

DISNEY

3.9

6.3

842

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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