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Black
Cable TV Ratings for Week of September 7 - 13
MTV Video Awards takes No.1 cable show; TBS reclaims most watched cable
net title
(September 16, 2009) What became the most talked about cable program of
the past week -- thanks to the antics of Kanye West -- was also the most
watched cable show in black households. The MTV Video Music Awards was
the No.1 show on the Top 25 most popular cable shows with black viewers
during the second week of September. Black viewers were 27 percent of
the total of 9 million viewers [The awards show was also No.1 with white
viewers].
The prime time address on health care reform by President Obama before a
joint session of Congress was watched by more than 32 million viewers.
Eight English-speaking networks carried the speech [with the now
infamous "You lie" outburst from Rep. Joe Wilson of S. Carolina] and no
single network drew enough black viewers for the special to make the Top
25 charts for broadcast or cable. CNN's post speech analysis attracted
838,000 black viewers to be the No.17 show on the list
The race for most watched cable network was reclaimed by TBS, which had
7.6 million viewers for the Tyler Perry block. Nickelodeon notched five
million viewers for five shows, while BET took third place with 4.5
million watchers for five shows.
The total number of viewers for the Top 25 most popular shows in black
households was 30.2 million, according to Nielsen. That’s a 15 percent
increase over the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
2009 VIDEO
MUSIC AWARDS
MTV
10.9
15.3
2,426
2
MEET THE
BROWNS
TBS
9.7
14.4
2,050
3
MEET THE
BROWNS
TBS
9.4
13.9
1,983
4
REAL
HOUSEWIVES ATLANTA
BRAVO
8.9
13.1
1,760
5
COLL
FOOTBALL - MON PRIME
ESPN
7.7
11.9
1,557
6
HOUSE OF
PAYNE
TBS
7.4
10.7
1,478
7
ICARLY
NICK
6.9
11.4
1,654
8
WWE
ENTERTAINMENT
USA
6.2
9.3
1,324
9
WWE
ENTERTAINMENT
USA
6.0
9.0
1,302
10
FRANKIE &
NEFFE
BET
6.0
8.7
1,186
11
HOUSE OF
PAYNE
TBS
5.9
8.6
1,211
12
2009 VMA
PRESHOW
MTV
5.8
8.3
1,233
13
GAME, THE
BET
5.0
7.4
969
14
HOUSE OF
PAYNE
TBS
4.7
7.0
950
15
FRANKIE &
NEFFE
BET
4.6
6.9
838
16
SUITE LIFE
ON DECK
DISNEY
4.5
7.4
959
17
OBAMA
CONG. ADDRESS ANALYSIS
CNN
4.4
6.5
838
18
EVERYBODY
HATES CHRIS
NICK
4.3
6.7
888
19
TRUE BLOOD
HBO
4.3
5.9
742
20
EVERYBODY
HATES CHRIS
NICK
4.1
6.4
859
21
GAME, THE
BET
4.1
6.2
783
22
ICARLY
NICK
4.1
6.4
832
23
TROOP, THE
NICK
4.0
6.4
854
24
GAME, THE
BET
4.0
6.1
746
25
PHINEAS
AND FERB
DISNEY
3.9
6.3
842
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African- American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
