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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2008 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
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info@targetmarketnews.com
 
 

TV Ratings for Week of September 8 - 14
NBC's Sunday Night Football is No.1; CBS is most watched network of the week

(September 16, 2008) Black households have pledged their allegiance to football as week two in the NFL took the No.1 spot again on the list of Top 25 most popular shows of the week. NBC's pre-game program took second place, but CBS was able to jump in the mix with its Thursday night urban police drama, "Flashpoint."

"Flashpoint" and "60 Minutes" led to the domination of the week's chart by CBS, which had 12 shows and 14.7 million viewers. The second most watched network was NBC with a total of 9.8 million, followed Fox's four million.
 
Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Rating | AA Share | No. of Viewers2+

1

SUN NIGHT FOOTBALL

NBC

13.7

7.5

2.788

2

SUN NIGHT NFL PRE-KICK

NBC

9.0

5.0

1.845

3

FLASHPOINT

CBS

8.3

4.1

1.523

4

60 MINUTES

CBS

8.3

4.4

1.627

5

SAT NIGHT FOOTBALL

ABC

7.4

4.1

1.520

6

CSI

CBS

7.2

3.5

1.291

7

CSI: MIAMI

CBS

7.1

3.4

1.269

8

NUMB3RS

CBS

7.1

3.4

1.254

9

CSI: NY

CBS

7.0

3.2

1.177

10

FASHION ROCKS!

CBS

6.9

3.6

1.326

11

FOOTBALL NT AMERICA PT 3

NBC

6.7

3.5

1.279

12

PRISON BREAK

FOX

6.7

3.1

1.145

13

AMERICA'S TOP MODEL-5

CW

6.5

3.4

1.268

14

TERMINATOR: SRH CNR CHRON

FOX

6.4

3.0

1.097

15

CRIMINAL MINDS

CBS

6.3

3.0

1.102

16

CSI: MIAMI SUNDAY SPECIAL

CBS

6.2

3.2

1.182

17

DEAL OR NO DEAL-MON

NBC

6.0

3.0

1.127

18

FRINGE

FOX

5.8

2.4

.887

19

BIG BROTHER 10-THU

CBS

5.6

2.9

1.060

20

AMERICA'S GOT TALENT

NBC

5.4

2.7

1.006

21

LAW AND ORDR:CRIM INT9/10

NBC

5.3

2.5

.916

22

AMW: AMERICA FIGHTS BACK

FOX

5.3

2.5

.926

23

GHOST WHISPERER 9PM-SP

CBS

5.3

2.5

.920

24

LAW AND ORDER:SVU

NBC

5.3

2.5

.928

25

BIG BROTHER 10-TUE

CBS

5.2

2.7

.989

Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.




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