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Black TV
Ratings for Week of September 7 - 13 NBC, NFL
team up to dominate the week's Top 25 as new TV season begins
(September
15, 2009) NBC's football telecasts have always been perennial favorites
with black households, and have usually come in as the week's No.1 show
during the regular season. The second week of September was a real gift
to the peacock network thanks to six prime time football-related
programs that delivered 12 million black viewers.
In addition to NBC's regular Sunday night NFL broadcast featuring the
Chicago Bears vs. Green Bay Packers, the network had a Thursday night
match-up with Tennessee and Pittsburgh that grabbed the No.1 spot. That
lead the way to a rout by NBC, which was the most watched network again
with 19 million viewers for 12 shows. CBS claimed 7.5 million black
viewers for seven shows and Fox notched 6.7 million viewers for five
programs.
The total number of black viewers watching the Top 25 shows, according
to Nielsen, was 34.3 million -- a whopping 46 percent increase over the
previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Rating | No.
of Viewers 2+ *
1
NBC NFL
THURSDAY SPECIAL
NBC
16.2
3,043
2
NBC SUNDAY
NIGHT FOOTBALL
NBC
13.9
2,715
3
OT, THE
FOX
11.7
2,361
4
NBC NFL
THURSDAY PRE-KICK
NBC
11.2
2,011
5
SUNDAY NIGHT
NFL PRE-KICK
NBC
10.2
2,084
6
DATELINE FRI
NBC
8.6
1,601
7
60 MINUTES
CBS
7.7
1,394
8
FOOTBALL NT
AMERICA PT 3
NBC
6.9
1,409
9
NFL OPENING
KICK-OFF SHOW
NBC
6.6
1,155
10
AMERICA'S
GOT TALENT-TUE
NBC
6.5
1,209
11
KING HILL
FINALE1-8P
FOX
6.2
1,159
12
20/20-FRI
ABC
6.1
1,117
13
NCIS
CBS
6.0
1,112
14
LAW &
ORDER:SVU-SAT
NBC
5.9
1,041
15
CSI: NY
CBS
5.8
943
16
BIG BROTHER
11-TUE
CBS
5.7
1,173
17
CRIMINAL
MINDS
CBS
5.6
943
18
BIG BROTHER
11-THU
CBS
5.6
1,096
19
KING HILL
FINALE2-8:30P
FOX
5.5
1,029
20
AMW: AMERICA
FIGHTS BACK
FOX
5.3
1,140
21
LAW AND
ORDER-SAT
NBC
5.2
910
22
FAMILY GUY
FOX
5.1
1,028
23
MENTALIST,
THE
CBS
5.1
874
24
LAW AND
ORDER:CRIM INT9/7
NBC
4.9
924
25
AMERICA GOT
TALENT-WED 9P
NBC
4.9
900
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
* Info on African-American share is not available for this week's chart
