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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Black TV Ratings for Week of September 7 - 13
NBC, NFL team up to dominate the week's Top 25 as new TV season begins

(September 15, 2009) NBC's football telecasts have always been perennial favorites with black households, and have usually come in as the week's No.1 show during the regular season. The second week of September was a real gift to the peacock network thanks to six prime time football-related programs that delivered 12 million black viewers.

In addition to NBC's regular Sunday night NFL broadcast featuring the Chicago Bears vs. Green Bay Packers, the network had a Thursday night match-up with Tennessee and Pittsburgh that grabbed the No.1 spot. That lead the way to a rout by NBC, which was the most watched network again with 19 million viewers for 12 shows. CBS claimed 7.5 million black viewers for seven shows and Fox notched 6.7 million viewers for five programs.

The total number of black viewers watching the Top 25 shows, according to Nielsen, was 34.3 million -- a whopping 46 percent increase over the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Rating | No. of Viewers 2+ *
 

1

NBC NFL THURSDAY SPECIAL

NBC

16.2

3,043

2

NBC SUNDAY NIGHT FOOTBALL

NBC

13.9

2,715

3

OT, THE

FOX

11.7

2,361

4

NBC NFL THURSDAY PRE-KICK

NBC

11.2

2,011

5

SUNDAY NIGHT NFL PRE-KICK

NBC

10.2

2,084

6

DATELINE FRI

NBC

8.6

1,601

7

60 MINUTES

CBS

7.7

1,394

8

FOOTBALL NT AMERICA PT 3

NBC

6.9

1,409

9

NFL OPENING KICK-OFF SHOW

NBC

6.6

1,155

10

AMERICA'S GOT TALENT-TUE

NBC

6.5

1,209

11

KING HILL FINALE1-8P

FOX

6.2

1,159

12

20/20-FRI

ABC

6.1

1,117

13

NCIS

CBS

6.0

1,112

14

LAW & ORDER:SVU-SAT

NBC

5.9

1,041

15

CSI: NY

CBS

5.8

943

16

BIG BROTHER 11-TUE

CBS

5.7

1,173

17

CRIMINAL MINDS

CBS

5.6

943

18

BIG BROTHER 11-THU

CBS

5.6

1,096

19

KING HILL FINALE2-8:30P

FOX

5.5

1,029

20

AMW: AMERICA FIGHTS BACK

FOX

5.3

1,140

21

LAW AND ORDER-SAT

NBC

5.2

910

22

FAMILY GUY

FOX

5.1

1,028

23

MENTALIST, THE

CBS

5.1

874

24

LAW AND ORDER:CRIM INT9/7

NBC

4.9

924

25

AMERICA GOT TALENT-WED 9P

NBC

4.9

900

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.
* Info on African-American share is not available for this week's chart


Click here for last week's Top 25 TV chart



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