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2008 by Target Market News Inc. All rights reserved
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Cable TV Ratings for Week of September 1 - 7
MTV Awards beats 'Payne' in households count and gives network top net
title (September
12, 2008) During the first week of September, the MTV Music Video Awards
special edged out perennial No. 1 cable show, "House of Payne," more
black households to take the top spot. "Payne" took the second through
fourth positions.
When MTV coupled four other chart-making shows with the awards special,
it pulled in 5.2 million black viewers and earned the title of most
watched cable network for the week. It was followed by TNT with 3.1
million and ESPN's 2.04 million.
The total number of viewers for the top 25, according to Nielsen,
dropped three percent from the last week in August to 24.3 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
2008 VIDEO
AWARDS
MTV
8.3
11.5
1,692
2
HOUSE OF
PAYNE
TBS
8.1
11.7
1,734
3
HOUSE OF
PAYNE
TBS
8.1
11.6
1,666
4
HOUSE OF
PAYNE
TBS
7.2
10.3
1,528
5
RAISING
THE BAR
TNT
6.3
9.1
1,127
6
COLL
FOOTBALL-SAT PRIME
ESPN
5.9
9.3
1,182
7
HOUSE OF
PAYNE
TBS
5.9
8.6
1,200
8
CLOSER,
THE
TNT
5.6
8.2
1,077
9
MAKING THE
BAND 4
MTV
5.3
7.4
928
10
FROM GS TO
GENTS
MTV
5.1
7.4
1,024
11
SR/RNC
2008
CNN
4.9
7.0
882
12
COLL
FTBALL-MON PRIME
ESPN
4.7
7.2
867
13
2008 VMA
OPENING ACT
MTV
4.6
6.7
852
14
WWE
ENTERTAINMENT
USA
4.3
6.4
1,011
15
RUNS HOUSE
MTV
4.3
6.1
741
16
THE FIRST
48
A&E
4.3
6.0
824
17
WWE
ENTERTAINMENT
USA
3.9
5.7
1,001
18
FAMILY GUY
TBS
3.9
6.2
945
19
COMICVIEW:
ONE MIC STAND
BET
3.6
5.3
687
20
LARRY KING
LIVE
CNN
3.6
5.3
653
21
LAW &
ORDER
TNT
3.6
5.3
635
22
BET MOVIE
OF THE WEEK
BET
3.6
5.1
592
23
LUKES
PARENTAL ADVISORY
VH1
3.6
5.3
645
24
THE FIRST
48
A&E
3.5
5.2
658
25
COMICVIEW:
ONE MIC STAND
BET
3.5
5.0
689
Source: Nielsen Media
Research. Based on live and same day viewing. Number of viewers shown in
thousands. Representing more than 13.45 million television households in
the U.S., the African- American television audience is the largest
minority segment in Nielsen measurement samples. All times eastern.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
