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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Vigilante's Larry Woodard named to Advertising Week Board of Directors

(September 11, 2009) Advertising Week, the largest gathering of advertising and media leaders in North America, has appointed Larry Woodard to the Board of Directors. The Board, which is responsible for governance for the event consists of a number of top agency heads including Ron Berger, Rick Boyko, Chuck Porter and Linda Sawyer.

Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. The mission of Advertising Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.

This year, Advertising Week returns with a series of thought leadership seminars that address the leading challenges and areas of opportunity facing the industry including diversity, the economy, gaming, mobile, and the powerful influence of advertising and media on elevating social causes. The occasion also delivers a series of unique, high-profile daytime & evening special events and dedicated youth outreach programs including Operation Inspire and Advertising Futures.

Vigilante Advertising provides advertising services to clients including General Motors, Heineken and Cox Cable. . Founded in 1997 and based in New York City, Vigilante Advertising operates as a subsidiary of Publicis Groupe SA.

For more info on Advertising Week activities click here.


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