HOME  |   STATS  |   PUBLICATIONS  | REGISTER  | ADVERTISE   CONTACT US  |  SEARCH  


 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of Aug. 31 - Sept. 6
Meet the Browns repeats as No.1 cable show; TBS remains most watched net

(September 10, 2009) The battle between viewing cable and broadcast TV is heating up in black households. On Monday and Tuesday nights in particular the two sides are going at each other with lots of head-to-head competition. Though last week's ratings reflect pre-season NFL interest, the supremacy of ESPN's "Monday Night Football" is facing a challenge from both cable and broadcast prime time shows.

[Black viewers were 16 percent of the audience for the Vikings/Texans Monday night game, which was the No.1 cable show in white households.]

TBS held on to the No.1 spot and the title of most watched cable network with 8.8 million black viewers across six shows. BET was second with 4.8 million for six shows, followed by USA's 3.8 million for five shows.

The total number of viewers watching the Top 25 prime time cable shows, according to Nielsen, was 26.3 million. That's a drop of ten percent from the previous -- and it seems those viewers went to broadcast TV, which had a 13 percent increase for the week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

9.9

14.5

2,028

2

REAL HOUSEWIVES ATLANTA

BRAVO

9.0

13.7

1,895

3

MEET THE BROWNS

TBS

8.5

13.1

1,816

4

HOUSE OF PAYNE

TBS

8.1

11.8

1,668

5

HOUSE OF PAYNE

TBS

7.4

11.1

1,439

6

NFL PRE-SEASON FOOTBALL

ESPN

7.4

11.3

1,368

7

HOUSE OF PAYNE

TBS

6.1

9.8

1,248

8

T.0. SHOW

VH1

6.0

8.7

1,278

9

FRANKIE & NEFFE

BET

5.6

8.4

1,100

10

WWE ENTERTAINMENT

USA

5.3

7.8

1,054

11

REAL CHANCE OF LOVE 2

VH1

5.3

7.9

1,101

12

WWE ENTERTAINMENT

USA

4.9

7.3

982

13

FRANKIE & NEFFE

BET

4.4

6.7

837

14

AMERICAS BEST DANCE CREW

MTV

4.2

6.9

883

15

BET MOVIE OF THE WEEK

BET

4.2

6.6

868

16

REAL CHANCE OF LOVE 2

VH1

4.1

6.2

870

17

LAW & ORDER: SVU

USA

3.7

5.8

703

18

TINY & TOYA

BET

3.7

5.9

670

19

HOUSE OF PAYNE

TBS

3.6

6.1

619

20

LAW & ORDER: SVU

USA

3.4

5.9

592

21

FRANKIE & NEFFE

BET

3.4

5.4

683

22

REAL HOUSEWIVES ATLANTA

BRAVO

3.4

5.3

648

23

FRANKIE & NEFFE

BET

3.4

5.4

657

24

LARRY KING LIVE

CNN

3.4

5.2

774

25

LAW & ORDER: SVU

USA

3.4

5.1

540

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



Go to Target Market News homepage


 







_________________________________________________________________________________________