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IMAGES
USA signs contract renewal as general market ad agency for Amtrak
(September 10, 2009) IMAGES USA, a national marketing communications
agency, announced today it has signed a three-year contract extension
with Amtrak to continue providing a broad range of strategic advertising
and related services.
After a competitive review, Amtrak has contracted with Atlanta based
IMAGES USA to create multimedia campaigns targeting the general market,
along with media buying, public relations and promotional programs. The
full campaign developed by IMAGES is scheduled to launch in targeted
markets in the Midwest and Southeast in the fall.
"The Midwest/Southeast marketing team is excited about continuing our
relationship with IMAGES USA," said Amtrak Chief Marketing Officer David
Lim.
"We will leverage our many years of Amtrak and travel industry marketing
experience to drive brand awareness, ridership and revenues for Amtrak
Midwest/Southeast," said Bob McNeil, IMAGES Founder and President. "We
love the brand, and we want to make Amtrak the first choice for business
and leisure travel across the United States."
IMAGES USA is a leading full-service multicultural marketing
communications agency headquartered in Atlanta, Georgia. Founded in
1989, IMAGES USA offers marketing expertise to clients wanting to reach,
motivate and influence African-American, Hispanic and Asian consumers.
The agency's client roster includes Amtrak, Sara Lee, AARP, Glory
Foods, International Speedway Corporation, Brown-Forman, LifeLock,
Teach for America, and Scientific Games. The agency currently ranks No.
6 on Black Enterprise Magazine's list of Black owned advertising
agencies. Additional information on IMAGES USA, including award-winning
work and recognitions, can be found at www.imagesusa.net.
