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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Radio One to celebrate its 30th anniversary with 30 Days of Giving

(September 9, 2010) Radio One, Inc. will celebrate 30 years of service to the community with 30 days of giving back in October 2010. Radio One is one of the largest broadcasting companies in the nation and the largest primarily targeting African-American listeners. All 1,300 employees, at all 52 radio stations, in all 16 markets will roll up their sleeves to give back to the local communities that have embraced them for the last three decades, as they "Celebrate 30 Years with 30 Days of Giving."

"Radio One has a rich history of community focus and involvement," said Cathy Hughes, Founder and Chairperson of Radio One. "During these tough economic times, things are extremely challenging for many, so we thought this would be a great way to show our gratitude and celebrate our long-standing relationship with our listeners and their communities. Radio One will continue to build on its legacy of being in the community, listening to the community and giving listeners a voice to let them know what's going on in their communities."

The stations have enthusiastically embraced Celebrating 30 Years with 30 Days of Giving and are compiling a broad range of events and activities that are reflective of the needs within their communities. Each market has been encouraged to develop a community calendar of charitable events, which will occur daily throughout the month of October. Each station is required to devote at least one activity to helping the homeless. Homelessness has been on the rise over the past decade and some estimate the population to be as many as 2.5 million. About 42 percent of the homeless population is African-American and nearly 40 percent of them are children under the age of 18.

Other station initiatives will include activities, such as live broadcasts from local food banks, coat drives, health expos and charity walks, just to name a few. In addition to volunteering, each station will feature charitable organizations, on-air, to highlight their community involvement.

This is not only a call to action for Radio One employees, but also for the listeners within each local community. Community members are invited to "give back" by volunteering at the station events. They will also have the opportunity to showcase their own individual experiences by submitting their stories to BlackPlanet.com, a website owned by Radio One.


Go to Target Market News homepage

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