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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of Aug. 30 - Sept. 5
Will cable networks find a way to increase black audiences in the fall season?

(September 9, 2010) The best time of year for cable networks' appeal to black audiences is coming to a end. Having long competed against broadcast TV's re-runs by launching new shows in the summer, cable programming has to now find a way to hang on and increase viewership during the new fall TV season. And black viewers offer their best opportunity to do that. With few shows featuring black casts in TV's new season lineups, cable has an opening to grow its audiences with more black programming.

TBS's Meet the Browns helped keep that network in the most watched category during the first week of September, with 8.1 million viewing six of its Top 25 shows. Second place when to the kids' summer time favorite Disney network, which had 5.6 million viewers for five shows. BET claimed only three shows on the Top 25, totaling 2.3 million.

The total audience for the Top 25 most watched programs in black homes, according to Nielsen, was down five percent from the previous week to 25.6 million

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

9.2

13.7

1,854

2

MEET THE BROWNS

TBS

9.2

13.9

1,837

3

MEET THE BROWNS

TBS

7.1

10.8

1,380

4

MEET THE BROWNS

TBS

6.5

10.2

1,214

5

WWE ENTERTAINMENT

USA

6.2

9.2

1,341

6

CAMP ROCK 2 - FINAL JAM

DISNEY

6.2

10.5

1,639

7

BAD GIRLS CLUB

OXYGEN

5.7

8.5

1,022

8

HOUSE OF PAYNE

TBS

5.6

9.0

1,060

9

WWE ENTERTAINMENT

USA

5.6

8.2

1,097

10

JERSEY SHORE 2

MTV

5.5

8.1

1,031

11

THE CLOSER

TNT

4.9

7.3

862

12

BET MOVIE OF THE WEEK

BET

4.8

7.8

893

13

RIZZOLI & ISLES

TNT

4.6

6.8

785

14

SONNY WITH A CHANCE

DISNEY

4.6

7.5

1,136

15

HOUSE OF PAYNE

TBS

4.5

7.6

839

16

MY MIC SOUNDS NICE

BET

4.4

6.5

800

17

MY WIFE AND KIDS

NICK

4.3

6.8

731

18

GOOD LUCK CHARLIE

DISNEY

4.1

6.7

1,020

19

CAMP ROCK 2 - FINAL JAM

DISNEY

3.9

6.9

911

20

HAIR BATTLE SPECTACULAR

OXYGEN

3.9

5.7

724

21

T.O. SHOW 2

VH1

3.8

6.2

768

22

MY WIFE AND KIDS

NICK

3.8

6.2

647

23

BET MOVIE OF THE WEEK

BET

3.7

5.8

697

24

CAMP ROCK

DISNEY

3.6

5.7

894

25

GEORGE LOPEZ

NICK

3.6

5.4

517

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

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