15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
Cable TV Ratings for Week of Aug. 30 - Sept. 5 Will
cable networks find a way to increase black audiences in the fall
season?
(September 9, 2010) The best time of year for cable networks' appeal to
black audiences is coming to a end. Having long competed against
broadcast TV's re-runs by launching new shows in the summer, cable
programming has to now find a way to hang on and increase viewership
during the new fall TV season. And black viewers offer their best
opportunity to do that.
With few shows featuring black casts in TV's new season lineups, cable
has an opening to grow its audiences with more black programming.
TBS's Meet the Browns helped keep that network in the most watched
category during the first week of September, with 8.1 million viewing
six of its Top 25 shows. Second place when to the kids' summer time
favorite Disney network, which had 5.6 million viewers for five shows.
BET claimed only three shows on the Top 25, totaling 2.3 million.
The total audience for the Top 25 most watched programs in black homes,
according to Nielsen, was down five percent from the previous week to
25.6 million
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
MEET THE BROWNS
TBS
9.2
13.7
1,854
2
MEET THE BROWNS
TBS
9.2
13.9
1,837
3
MEET THE BROWNS
TBS
7.1
10.8
1,380
4
MEET THE BROWNS
TBS
6.5
10.2
1,214
5
WWE ENTERTAINMENT
USA
6.2
9.2
1,341
6
CAMP ROCK 2 - FINAL JAM
DISNEY
6.2
10.5
1,639
7
BAD GIRLS CLUB
OXYGEN
5.7
8.5
1,022
8
HOUSE OF PAYNE
TBS
5.6
9.0
1,060
9
WWE ENTERTAINMENT
USA
5.6
8.2
1,097
10
JERSEY SHORE 2
MTV
5.5
8.1
1,031
11
THE CLOSER
TNT
4.9
7.3
862
12
BET MOVIE OF THE WEEK
BET
4.8
7.8
893
13
RIZZOLI & ISLES
TNT
4.6
6.8
785
14
SONNY WITH A CHANCE
DISNEY
4.6
7.5
1,136
15
HOUSE OF PAYNE
TBS
4.5
7.6
839
16
MY MIC SOUNDS NICE
BET
4.4
6.5
800
17
MY WIFE AND KIDS
NICK
4.3
6.8
731
18
GOOD LUCK CHARLIE
DISNEY
4.1
6.7
1,020
19
CAMP ROCK 2 - FINAL JAM
DISNEY
3.9
6.9
911
20
HAIR BATTLE SPECTACULAR
OXYGEN
3.9
5.7
724
21
T.O. SHOW 2
VH1
3.8
6.2
768
22
MY WIFE AND KIDS
NICK
3.8
6.2
647
23
BET MOVIE OF THE WEEK
BET
3.7
5.8
697
24
CAMP ROCK
DISNEY
3.6
5.7
894
25
GEORGE LOPEZ
NICK
3.6
5.4
517
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
