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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black TV Ratings for Week of Aug. 31 - Sept. 6
NBC's 'Dateline' takes rare No.1 spot with expose on death of Steve McNair

(September 9, 2009) As popular as football is in black households, it seems one of the few programs that could draw more viewers than a game is an investigation into the death of an NFL champion. Dateline's hour-long episode into the shooting death of former Tennessee Titan quarterback, Steve McNair was the No.1 show on the Top 25 broadcast TV list for the first week of September. The program barely knocked out CSI:Miami with 1.2 million black viewers [The No.1 show in white households was Tuesday's edition of America's Got Talent].

Dateline helped NBC reduce the lead that CBS had as the week's most watched network. CBS had a total of 11.2 million black viewers for its 12 shows on the Top 25. That's a drop from the previous week of 4.6 million viewers. NBC had 8.3 million viewers for its nine shows on the chart. ABC claimed 2.1 million for two programs.

The total number of viewers for the most popular shows in black households, according to Nielsen research, was 23.4 million. That's a 13 percent increase over the previous week's total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+
 

1

DATELINE NBC-MON

NBC

6.7

3.3

1,238

2

CSI: MIAMI

CBS

6.4

3.2

1,199

3

SAT NIGHT FOOTBALL

ABC

6.2

3.7

1,386

4

AMERICA GOT TALENT-WED 9P

NBC

6.2

3.0

1,116

5

NCIS

CBS

5.9

3.0

1,141

6

BIG BROTHER 11-TUE

CBS

5.9

3.0

1,127

7

AMERICA'S GOT TALENT-TUE

NBC

5.8

2.7

1,025

8

CRIMINAL MINDS

CBS

5.7

2.4

896

9

CSI: NY

CBS

5.6

2.4

907

10

NCIS 10PM SPECIAL

CBS

5.3

2.5

939

11

LAW AND ORDER:CRIM INTENT

NBC

5.2

2.4

912

12

LAW & ORDER:SVU-WED 9PM

NBC

5.0

2.2

838

13

60 MINUTES

CBS

4.9

2.6

962

14

AMERICA GOT TALENT:RECAP

NBC

4.9

2.3

848

15

DATELINE FRI

NBC

4.8

2.4

901

16

BIG BROTHER 11-SUN

CBS

4.4

2.5

926

17

HELL'S KITCHEN

FOX

4.3

2.0

760

18

PRIMETIME: CRIME

ABC

4.3

2.1

792

19

BIG BROTHER 11-THU

CBS

4.3

2.5

942

20

MENTALIST, THE

CBS

4.2

2.0

740

21

LAW & ORDER:SVU-SAT

NBC

4.2

2.0

764

22

LAW & ORDER:CRIM INT 8/31

NBC

4.2

1.9

724

23

BIG BANG THEORY, THE

CBS

4.1

2.0

731

24

TWO AND A HALF MEN

CBS

4.1

1.9

714

25

WWE FRI NIGHT SMACKDWN

MNT

4.1

2.3

874

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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