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Black
TV Ratings for Week of Aug. 31 - Sept. 6 NBC's
'Dateline' takes rare No.1 spot with expose on death of Steve McNair
(September 9, 2009) As popular as football is in black households, it
seems one of the few programs that could draw more viewers than a game
is an investigation into the death of an NFL champion. Dateline's
hour-long episode into the shooting death of former Tennessee Titan
quarterback, Steve McNair was the No.1 show on the Top 25 broadcast TV
list for the first week of September. The program barely knocked out CSI:Miami with 1.2 million black viewers [The No.1 show in white
households was Tuesday's edition of America's Got Talent].
Dateline helped NBC reduce the lead that CBS had as the week's most
watched network. CBS had a total of 11.2 million black viewers for its
12 shows on the Top 25. That's a drop from the previous week of 4.6
million viewers. NBC had 8.3 million viewers for its nine shows on the
chart. ABC claimed 2.1 million for two programs.
The total number of viewers for the most popular shows in black
households, according to Nielsen research, was 23.4 million. That's a 13
percent increase over the previous week's total.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Share | AA
Rating | No. of Viewers 2+
1
DATELINE
NBC-MON
NBC
6.7
3.3
1,238
2
CSI: MIAMI
CBS
6.4
3.2
1,199
3
SAT NIGHT
FOOTBALL
ABC
6.2
3.7
1,386
4
AMERICA
GOT TALENT-WED 9P
NBC
6.2
3.0
1,116
5
NCIS
CBS
5.9
3.0
1,141
6
BIG
BROTHER 11-TUE
CBS
5.9
3.0
1,127
7
AMERICA'S
GOT TALENT-TUE
NBC
5.8
2.7
1,025
8
CRIMINAL
MINDS
CBS
5.7
2.4
896
9
CSI: NY
CBS
5.6
2.4
907
10
NCIS 10PM
SPECIAL
CBS
5.3
2.5
939
11
LAW AND
ORDER:CRIM INTENT
NBC
5.2
2.4
912
12
LAW &
ORDER:SVU-WED 9PM
NBC
5.0
2.2
838
13
60 MINUTES
CBS
4.9
2.6
962
14
AMERICA
GOT TALENT:RECAP
NBC
4.9
2.3
848
15
DATELINE
FRI
NBC
4.8
2.4
901
16
BIG
BROTHER 11-SUN
CBS
4.4
2.5
926
17
HELL'S
KITCHEN
FOX
4.3
2.0
760
18
PRIMETIME:
CRIME
ABC
4.3
2.1
792
19
BIG
BROTHER 11-THU
CBS
4.3
2.5
942
20
MENTALIST,
THE
CBS
4.2
2.0
740
21
LAW &
ORDER:SVU-SAT
NBC
4.2
2.0
764
22
LAW &
ORDER:CRIM INT 8/31
NBC
4.2
1.9
724
23
BIG BANG
THEORY, THE
CBS
4.1
2.0
731
24
TWO AND A
HALF MEN
CBS
4.1
1.9
714
25
WWE FRI
NIGHT SMACKDWN
MNT
4.1
2.3
874
Source:
Nielsen Media Research. Number of viewers ages 2+ shown in thousands
(1,000 = 1 million). Rankings are based on share of black households.
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen measurement samples. All times eastern.
