GlobalHue to handle
2010 Census’ African-American and Hispanic accounts (September
7, 2007) The Census Bureau has announced that it has awarded its 2010
Census communications contract and that GlobalHue, the nation’s largest
multicultural advertising agency will handle communications for the
African-American and Hispanic segments.
The lead agency on the account, Draftfcb of New York, will oversee the
Census account worth an estimated $200 million. Draftfcb is a full-service
marketing communications agency that is part of the Interpublic Group of
“It’s absolutely vital that everyone participate in the census, and as our
nation becomes more diverse, the challenge of reaching everyone becomes
greater,” said Census Bureau Director Louis Kincannon. “This requires a
large, complex, behavior-change campaign, especially one that reaches
historically hard-to-count populations.”
Also working with Draftfcb will be a team of partner agencies that
specialize in reaching minority audiences, including IW Group (Asian and
Native Hawaiian and Pacific Islander audiences), G&G (American Indian and
Alaska Native audiences) and Allied Media (other emerging audiences).
Information on the specific budgets for the ethnic accounts was not
The contractor’s efforts will support the 2010 Census goals of increasing
mail response, enhancing cooperation with enumerators, improving overall
accuracy and reducing the differential undercount.
The contractor’s first assignment will be to work with the Census Bureau
and its stakeholders to develop a plan for an integrated communications
campaign encompassing advertising, partnerships and media relations.
Power of Urban Radio A Symposium for
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio
September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal
Save the Date!
For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
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