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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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© 2007 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
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GlobalHue to handle 2010 Census’ African-American and Hispanic accounts

(September 7, 2007) The Census Bureau has announced that it has awarded its 2010 Census communications contract and that GlobalHue, the nation’s largest multicultural advertising agency will handle communications for the African-American and Hispanic segments.

The lead agency on the account, Draftfcb of New York, will oversee the Census account worth an estimated $200 million. Draftfcb is a full-service marketing communications agency that is part of the Interpublic Group of communications companies.

“It’s absolutely vital that everyone participate in the census, and as our nation becomes more diverse, the challenge of reaching everyone becomes greater,” said Census Bureau Director Louis Kincannon. “This requires a large, complex, behavior-change campaign, especially one that reaches historically hard-to-count populations.”

Also working with Draftfcb will be a team of partner agencies that specialize in reaching minority audiences, including IW Group (Asian and Native Hawaiian and Pacific Islander audiences), G&G (American Indian and Alaska Native audiences) and Allied Media (other emerging audiences). Information on the specific budgets for the ethnic accounts was not provided.

The contractor’s efforts will support the 2010 Census goals of increasing mail response, enhancing cooperation with enumerators, improving overall accuracy and reducing the differential undercount.

The contractor’s first assignment will be to work with the Census Bureau and its stakeholders to develop a plan for an integrated communications campaign encompassing advertising, partnerships and media relations.

The one-year contract has up to three option years, ending Sept. 30, 2011. Work on the contract begins immediately.


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Interep Presents
Ninth Annual
Power of Urban Radio

A Symposium for Multicultural
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio

September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal


Save the Date!    

For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
sherman_kizart@interep.com
www.powerofurbanradio.com


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13th Edition Now Available 

New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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