15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black TV Ratings for Week of Aug. 30 - Sept. 5 For
summer's last week, black viewers leave TV behind and head outdoors
(September 8, 2010) African-Americans took to the great out-of-home for
the week of the Labor Day holiday. Broadcast TV shows took the hit, with
only two of the Top 25 shows attracting at least a million viewers.
The most watched network title came down to who had the most popular
re-runs. CBS programs accounted for half of the Top 25 shows, for a
total of 9.7 million viewers. NBC followed with 4.6 million watching six
of its programs on the chart. ABC finished third with only 3.1 million
across four entries.
The total number of viewers watching the 25 favorite shows in black
households, as cited by Nielsen, was 20.4 million. That's a big 12
percent drop from the previous week's total.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
NCIS: LOS ANGELES
CBS
5.9
2.7
997
2
CSI: NY
CBS
5.7
2.5
936
3
THE GOOD WIFE
CBS
5.0
2.4
918
4
CSI: MIAMI
CBS
5.0
2.2
820
5
AMW: AMERICA FIGHTS BACK
FOX
5.0
2.8
1,064
6
AMERICA'S GOT TALENT-TUE
NBC
4.8
2.7
1,017
7
CRIMINAL MINDS
CBS
4.8
2.1
786
8
FLASHPOINT
CBS
4.8
2.2
838
9
NCIS
CBS
4.7
2.2
841
10
20/20-FRI
ABC
4.5
2.1
804
11
AMERICA'S GOT TALENT-WED
NBC
4.5
2.5
936
12
LAW AND ORDER:SVU
NBC
4.4
2.0
743
13
SAT NIGHT FOOTBALL
ABC
4.3
2.1
788
14
CSI: NY FRIDAY
CBS
4.3
2.0
767
15
FAMILY GUY
FOX
4.2
2.5
927
16
60 MINUTES
CBS
4.1
1.9
705
17
BIG BROTHER 12-WED
CBS
4.1
1.8
694
18
FAMILY GUY-SUN 9:30P
FOX
4.1
2.4
900
19
THE MENTALIST
CBS
4.0
1.9
714
20
DATELINE NBC-MON
NBC
4.0
1.9
710
21
LAW AND ORDER:CRIM INTENT
NBC
4.0
1.7
623
22
PRIMETIME:WHAT WOULD U DO
ABC
4.0
2.0
765
23
LAW & ORDER:CI 9/5 10P
NBC
3.9
1.6
614
24
WIPEOUT-TUES
ABC
3.8
2.0
767
25
CSI: MIAMI - SUNDAY
CBS
3.8
2.0
751
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
