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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of Aug. 30 - Sept. 5
For summer's last week, black viewers leave TV behind and head outdoors

(September 8, 2010) African-Americans took to the great out-of-home for the week of the Labor Day holiday. Broadcast TV shows took the hit, with only two of the Top 25 shows attracting at least a million viewers.

The most watched network title came down to who had the most popular re-runs. CBS programs accounted for half of the Top 25 shows, for a total of 9.7 million viewers. NBC followed with 4.6 million watching six of its programs on the chart. ABC finished third with only 3.1 million across four entries.

The total number of viewers watching the 25 favorite shows in black households, as cited by Nielsen, was 20.4 million. That's a big 12 percent drop from the previous week's total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

 

1

NCIS: LOS ANGELES

CBS

5.9

2.7

997

2

CSI: NY

CBS

5.7

2.5

936

3

THE GOOD WIFE

CBS

5.0

2.4

918

4

CSI: MIAMI

CBS

5.0

2.2

820

5

AMW: AMERICA FIGHTS BACK

FOX

5.0

2.8

1,064

6

AMERICA'S GOT TALENT-TUE

NBC

4.8

2.7

1,017

7

CRIMINAL MINDS

CBS

4.8

2.1

786

8

FLASHPOINT

CBS

4.8

2.2

838

9

NCIS

CBS

4.7

2.2

841

10

20/20-FRI

ABC

4.5

2.1

804

11

AMERICA'S GOT TALENT-WED

NBC

4.5

2.5

936

12

LAW AND ORDER:SVU

NBC

4.4

2.0

743

13

SAT NIGHT FOOTBALL

ABC

4.3

2.1

788

14

CSI: NY FRIDAY

CBS

4.3

2.0

767

15

FAMILY GUY

FOX

4.2

2.5

927

16

60 MINUTES

CBS

4.1

1.9

705

17

BIG BROTHER 12-WED

CBS

4.1

1.8

694

18

FAMILY GUY-SUN 9:30P

FOX

4.1

2.4

900

19

THE MENTALIST

CBS

4.0

1.9

714

20

DATELINE NBC-MON

NBC

4.0

1.9

710

21

LAW AND ORDER:CRIM INTENT

NBC

4.0

1.7

623

22

PRIMETIME:WHAT WOULD U DO

ABC

4.0

2.0

765

23

LAW & ORDER:CI 9/5 10P

NBC

3.9

1.6

614

24

WIPEOUT-TUES

ABC

3.8

2.0

767

25

CSI: MIAMI - SUNDAY

CBS

3.8

2.0

751

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



Go to Target Market News homepage

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