15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Rep. Ed Towns and the Madison Avenue Initiative to host CBC ad industry forum

(September 7, 2010)  A public forum to take an in-depth look at the disparities minorities face in the advertising industry will be hosted by Rep. Edolphus Towns, D-NY, at the upcoming Congressional Black Caucus Foundation's Annual Legislative Conference. The forum titled "Shut Out: Evaluating Madison Avenue for Disparity in Advertising, Media and Creative Services," will be held Saturday, Sept. 18, 10:30 am - 12 noon,
Room 143C at the Walter E. Washington Convention Center.

The event is a collaborative effort of Rep. Towns, Rev. Al Sharpton, founder and president of the National Action Network, and Munson Steed, director of NAN's Madison Avenue Initiative (MAI). The three have assembled a distinguished panel to discuss, analyze and present solutions and actions needed to achieve a more diverse workforce within the advertising industry and parity for black ad agencies and media companies not getting a fair revenue share. 

"It has been 46 years since the signing of the Civil Rights Act of 1964, and advertising and marketing continue to be among the most segregated of America's most vital industries," said Sharpton. "Despite decades of efforts at turning itself around, the advertising business seems inherently unable to bring about a culture of inclusion." 

"We're joining Rep. Towns at the CBC conference to launch Madison Avenue Initiative's thorough investigation into the disparities and business practices that are impacting negatively the urban community, urban youth, and the minority business community," said Steed, who is also CEO of Steed Media Group. "Many reputable companies are in crisis. MAI is working to create new opportunities to close the gap."

"Madison Avenue Initiative will stay engaged with me as we work to achieve parity for black marketing professionals who remain unemployed or underemployed and agencies and media in crisis because of systemic bias against them," said Rep. Towns, Representative for New York, 10th District, and Chairman, Committee on Oversight  and Government Reform.  "I plan to remain involved to see this issue is rectified."

Panelists for the forum include Adonis Hoffman, Esq., chairman, American Business Leadership Institute and author of "Doing Good: The New Rules of Corporate Responsibility;" Jason Chambers, Professor, Univ. of Illinois and author of "Madison Avenue and the Color Line;" Cyrus Mehri, founding partner, Mehri & Skalet, PLLC., and Marc Bendick, Jr., Ph.D., co-principal, Bendick and Egan Economic Consultants, Inc., and author of "Research Perspectives on Race and Employment in the Advertising Industry." Ken Smikle, president of Target Market News, is the moderator.

Go to Target Market News homepage

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