HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...

_________________


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Nielsen: African-Americans still nation's largest ethnic television audience

(September 7, 2010) According to the latest figures released by The Nielsen Company, African-American households continue to be the largest ethnic group of the nation's television audience. Black TV households grew from 13.9 million to 14 million for the 2010 - 2011 season, representing an increase of nearly 75,000.

Of the top 50 African-American markets, Kansas City had the largest percentage increase, up 4.7 percent. In the top 20 African-American markets, Charlotte moved up one rank to No. 14, while Norfolk-Portsmouth-Newport News, fell to No. 15. New Orleans dropped one rank to No. 20.

Both the African-American and Hispanic markets each represent 12 percent of the total U.S. television households.
Hispanics were the second largest ethnic audience, with 13.3 million TV households for the upcoming season. Asian TV homes totaled 4.8 million.
 

Television Household Estimates by Race and Ethnicity: 2010 - 2011

 

 

 

 

TV Households

2009-10

2010-11

% of Total
Audience

African-American

13,997,990

14,072,950

12%

Hispanic

12,950,510

13,348,190

12%

Asian

4,782,560

4,812,310

4%

Total

114,900,000

115,900,000

 

Source: The Nielsen Company


Go to Target Market News homepage

RECENT STORIES
Purdue Univ. gets $1.5 million to create African-American heart info materials

NAMIC announces winners of 2010 multicultural marketing awards

Transitions Optical focuses multicultural marketing effort on black community

Black Cable TV Ratings for Week of August 23 - 29 Meet The Browns the only cable show drawing black viewers in the millions

BET's 'Changing Lanes' brings the reality of NASCAR racing to black audiences

Black TV Ratings for Week of Aug. 23 - 29 With no black nominations, African-American TV viewers shun Emmys

Carol H. Williams receives honor from U.S. Dept. of Commerce

Former GlobalHue president establishes StrategicSense consulting firm

Lagrant Communications to mark 20th anniversary with series of service projects

Nielsen: African-Americans talk, text more on cellphones than any ethnic group



 









_________________________________________________________________________________________