Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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African-Americans still nation's largest ethnic television audience
(September 7, 2010) According to the latest figures released by The
Nielsen Company, African-American households continue to be the largest
ethnic group of the nation's television audience. Black TV households
grew from 13.9 million to 14 million for the 2010 - 2011 season,
representing an increase of nearly 75,000.
Of the top 50 African-American markets, Kansas City had the largest
percentage increase, up 4.7 percent. In the top 20 African-American
markets, Charlotte moved up one rank to No. 14, while
Norfolk-Portsmouth-Newport News, fell to No. 15. New Orleans dropped one
rank to No. 20.
Both the African-American and Hispanic markets each represent 12 percent
of the total U.S. television households. Hispanics were the
second largest ethnic audience, with 13.3 million TV households for the
upcoming season. Asian TV homes totaled 4.8 million.
Household Estimates by Race and Ethnicity: 2010 - 2011