Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

Click here to order

Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and

 Register Here       
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

Farmers Insurance Group signs on as title sponsor of Southwestern Athletic Conference

September 7, 2009) Farmers Insurance Group of Companies announces its title sponsorship of the 2009-2012 Southwestern Athletic Conference football championships and conference basketball tournaments. The agreement includes coverage of 10 colleges and universities in the SWAC.

"The title sponsorship means that Farmers is the 'official insurance and financial services provider' of the SWAC," explained Faye McClure, Farmers Vice President of Strategic Marketing. "The sponsorship is a Farmers tradition of reaching out to communities and young students in today's world and letting them know we support them not only in athletics, but all that they do academically and in their future endeavors."

The SWAC is a mid-major college athletic conference headquartered in Birmingham, Alabama, which is made up of historically black colleges and universities (HBCUs) in the southern United States. It participates in the NCAA's Division I for all sports; in football, it participates in the Football Championship Subdivision (FCS), still frequently referred to by its former designation of Division I-AA.

"We are elated to announce Farmers Insurance Group as the title sponsor for the SWAC football and basketball championship events," SWAC Commissioner Duer Sharp said. "This agreement with our newest corporate sponsor allows the rich history, tradition and legacy of our great conference to partner with the one of the nation's most innovative companies and allow enhancement of the Championship experience for our student-athletes."

The Farmers Insurance Group 2009 SWAC Football Championship and SWAC Basketball Tournaments will be nationally televised on ESPNU. The football championship will be played December 12 at 1PM (CT), with the basketball tournaments being held in March 2010.

Founded in 1920 by eight visionary leaders, the Southwestern Athletic Conference has evolved into one of the leading sports associations in the world of collegiate athletics. The SWAC consists of 10 member institutions in five states (Alabama, Arkansas, Louisiana, Mississippi and Texas) and sponsors 18 championship sports (10 women, 8 men) with over 4,000 student-athletes. For more information on the Southwestern Athletic Conference, visit the official website at www.swac.org.

Go to Target Market News homepage