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Arbitron to hold Urban Sales Clinic to review new PPM and diary
developments
(September 5, 2008) Arbitron has announced that it will be holding a
two-day Urban Sales Clinic focused on its diary and the Portable People
Meter data collection on September 30th and October 1st at the Hyatt Regency Atlanta.
On Tuesday, September 30, the day will be devoted to reviewing the
numerous enhancements that will be implemented into the diary service
beginning with the Fall Survey and understanding how sales teams can
take full advantage of the new information that the Diary will soon
provide.
On Wednesday, October 1, the clinic will focus on the PPM service and
the new insights into your listeners that electronic ratings deliver.
The topics covered will be ideal for sales managers whose markets are
already measured by the PPM or will transition to the PPM in the coming
months.
The clinics are free, but space is limited. Preliminary agendas are
available here, and sales managers and senior sellers can
register here. For more info, contact Arbitron's Cynthia Gilmore.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
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latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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