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Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2008 by
Target Market News Inc.

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Arbitron to hold Urban Sales Clinic to review new PPM and diary developments

(September 5, 2008) Arbitron has announced that it will be holding a two-day Urban Sales Clinic focused on its diary and the Portable People Meter data collection on September 30th and October 1st at the Hyatt Regency Atlanta.

On Tuesday, September 30, the day will be devoted to reviewing the numerous enhancements that will be implemented into the diary service beginning with the Fall Survey and understanding how sales teams can take full advantage of the new information that the Diary will soon provide.

On Wednesday, October 1, the clinic will focus on the PPM service and the new insights into your listeners that electronic ratings deliver. The topics covered will be ideal for sales managers whose markets are already measured by the PPM or will transition to the PPM in the coming months.

The clinics are free, but space is limited. Preliminary agendas are available here, and sales managers and senior sellers can register here. For more info, contact Arbitron's Cynthia Gilmore.

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