Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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announces winners of 2010 excellence in multicultural marketing awards
26, 2010) The National Association for Multi-ethnicity in Communications
(NAMIC) today announced the winners of its Excellence in Multi-cultural
Marketing Awards (EMMA). Held in conjunction with the Annual NAMIC
Conference, the awards competition showcases marketing efforts targeting
one or more cultural segments including, but not limited to African
American, Asian and Hispanic markets. The 24th Annual NAMIC Conference
will take place September 14-15, 2010 at the Hilton New York in
Manhattan as part of Diversity Week.
The EMMA competition recognizes the cable industry’s commitment to
maintaining best practices, while developing creative, strategic and
innovative approaches to ethnic-targeted marketing. The competition is
comprised of two award categories: Marketing Tactics and Case
Studies/Campaign. Entries submitted within each category were judged
within two divisions: Cable Companies/Distributors and Networks/Industry
Suppliers. A judging panel of independent industry experts evaluated
entries and selected all winners based on sound and innovative strategy,
strength of execution against the strategy, evaluations of strategy,
implementation and results. Deviating from the traditional “best of”
competition method, each entry was judged against a standard of
excellence and not against other entrants, resulting in the potential
for zero to multiple winners in each category.
Time Warner Cable and Time Warner Cable Los Angeles each earned four
first place wins to lead the Cable Companies division. Cox
Communications garnered first place honors in two categories. Cable
Companies taking first place honors in a single category included
Cablevision and Comcast. HBO and Turner Entertainment Networks led the
Networks/Industry Suppliers division with three first place finishes
each. IFC garnered two first place wins. Networks/Industry Suppliers
garnering first place wins in a single category include BET Networks,
Eclipse Marketing Services, Inc., International Media Distribution, MTV
Networks, mun2 and TuTv.
“The cable industry is committed to connecting their brands with an
increasingly diverse audience,” said Daphne Leroy, vice president of
Marketing and Communications, NAMIC. “We are pleased to honor the
latest group of EMMA winners for demonstrating exceptional efforts to
reach multi-ethnic consumers through focused, highly creative,
multi-platform marketing strategies.
Ernesto Jerez, baseball play-by-play commentator for ESPN Deportes,
will serve as host of the Excellence in Multicultural Marketing Awards
ceremony scheduled for Tuesday, September 14 from 4:15 p.m. to 5:45 p.m.
EDT. In addition to the EMMA winners’ presentation, this “Hot Topics”
session of the Annual NAMIC Conference will feature a panel of 2010 EMMA
judges including Will Arredondo, director, Consumer Marketing, Fuse TV;
Vicky L. Free, vice president, 360 Consumer Marketing, Cartoon Network &
Adult Swim; Philip Polk, director, Segmentation Marketing, Cox
Communications; Joseph Schramm, managing partner, Schramm Marketing
Group, Inc., and Lisa Skriloff, president, Multicultural Marketing
Resources, Inc. Moderated by Seth Arenstein, assistant vice president
and editorial director of CableFAX Group, the discussion will focus on
marketing expertise, highlighting EMMA successes and identifying areas
of opportunity in producing culturally-relevant marketing programs that
The NAMIC Multi-cultural Marketing Committee, a consortium of the
industry’s leading multi-cultural marketing experts, produces the
Excellence in Multi-cultural Marketing Awards. The Excellence in
Multi-cultural Marketing Awards are sponsored by ESPN Deportes.
CableFAX is the exclusive media partner.
For more information on the 24th Annual NAMIC Conference and the
Excellence in Multi-cultural Marketing Awards, contact NAMIC at
212-594-5985. Online registration for the 24th Annual NAMIC Conference
can be accessed by visiting http://www.namic.com. Group registration is
available for companies wishing to send multiple employees. The
complete list of winners of the 2010 Excellence in Multicultural
Marketing Awards follows.
NAMIC (National Association for Multi-ethnicity in Communications)
is the premier organization focusing on multi-ethnic diversity in the
communications industry. Founded in 1980 as a non-profit trade
association, today NAMIC is comprised of 2,000 professionals belonging
to a network of 18 chapters nationwide. Through initiatives that focus
on education, advocacy and empowerment, NAMIC champions equity and
inclusion in the workforce, with special attention given to ensuring
that the leadership cadres of our nation’s communications industry
giants reflect the multi-ethnic richness of the populations they serve.
For more information on NAMIC, visit http://www.namic.com.