15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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NAMIC announces winners of 2010 excellence in multicultural marketing awards

August 26, 2010) The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA).  Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.  The 24th Annual NAMIC Conference will take place September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week.

The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.  The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign.  Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers.  A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results.  Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.  

Time Warner Cable and Time Warner Cable Los Angeles each earned four first place wins to lead the Cable Companies division.  Cox Communications garnered first place honors in two categories.  Cable Companies taking first place honors in a single category included Cablevision and Comcast.  HBO and Turner Entertainment Networks led the Networks/Industry Suppliers division with three first place finishes each.  IFC garnered two first place wins.  Networks/Industry Suppliers garnering first place wins in a single category include BET Networks, Eclipse Marketing Services, Inc., International Media Distribution, MTV Networks, mun2 and TuTv.

“The cable industry is committed to connecting their brands with an increasingly diverse audience,” said Daphne Leroy, vice president of Marketing and Communications, NAMIC.  “We are pleased to honor the latest group of EMMA winners for demonstrating exceptional efforts to reach multi-ethnic consumers through focused, highly creative, multi-platform marketing strategies.

Ernesto Jerez, baseball play-by-play commentator for ESPN Deportes, will serve as host of the Excellence in Multicultural Marketing Awards ceremony scheduled for Tuesday, September 14 from 4:15 p.m. to 5:45 p.m. EDT.  In addition to the EMMA winners’ presentation, this “Hot Topics” session of the Annual NAMIC Conference will feature a panel of 2010 EMMA judges including Will Arredondo, director, Consumer Marketing, Fuse TV; Vicky L. Free, vice president, 360 Consumer Marketing, Cartoon Network & Adult Swim; Philip Polk, director, Segmentation Marketing, Cox Communications; Joseph Schramm, managing partner, Schramm Marketing Group, Inc., and Lisa Skriloff, president, Multicultural Marketing Resources, Inc.  Moderated by Seth Arenstein, assistant vice president and editorial director of CableFAX Group, the discussion will focus on marketing expertise, highlighting EMMA successes and identifying areas of opportunity in producing culturally-relevant marketing programs that achieve results.     

The NAMIC Multi-cultural Marketing Committee, a consortium of the industry’s leading multi-cultural marketing experts, produces the Excellence in Multi-cultural Marketing Awards.  The Excellence in Multi-cultural Marketing Awards are sponsored by ESPN Deportes.  CableFAX is the exclusive media partner.

For more information on the 24th Annual NAMIC Conference and the Excellence in Multi-cultural Marketing Awards, contact NAMIC at 212-594-5985.  Online registration for the 24th Annual NAMIC Conference can be accessed by visiting http://www.namic.com.  Group registration is available for companies wishing to send multiple employees.  The complete list of winners of the 2010 Excellence in Multicultural Marketing Awards follows.

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of 2,000 professionals belonging to a network of 18 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation’s communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information on NAMIC, visit http://www.namic.com.

Click here for complete list of winners

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