Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Burrell Communications Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Mercedes-Benz, Discover among 11 more companies dumping Glen Beck
(September 2, 2009) Eleven new companies whose ads were recently seen
during Beck's program -- Binder & Binder, Capital One, The Dannon
Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar
(manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt
Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the
Diabetes Care Club) -- have pledged to ColorOfChange.org to take steps
to ensure that their ads don't run on Beck's show.
Fifty-seven companies have now committed not to support Beck's show
since ColorOfChange.org launched its campaign four weeks ago after the
Fox News Channel host called President Obama a "racist" who "has a
deep-seated hatred for white people" during an appearance on Fox &
"We applaud those companies that have recently pulled their support from
Beck," said James Rucker, executive director of ColorOfChange.org.
"There are at least 57 companies who will not tolerate Beck's
race-baiting comments and we will continue to reach out to those who are
still supporting him."
ColorofChange.org shared the following comments the received from
advertisers recently distancing themselves from Beck:
In a phone conversation with ColorOfChange.org on Wednesday, Kathy
Adkins, a Capital One spokesperson, confirmed that Capital One had
instructed Fox News not to run the company's ads during Beck's program.
"We don't plan on running any more ads on the Glenn Beck Show," said
"We have checked with our advertising area and have confirmed that a few
ads ran on the Glen [sic] Beck Show as part of a FOX TV buy at the
beginning of August," said Tommy Shi, Diversity and Inclusion Officer at
Mercedes-Benz USA, in an email to ColorOfChange.org, "but no ads have
run since on that show, nor are there plans to do so moving forward."
"Mercedes-Benz USA (MBUSA) considers its commitment to Diversity and
Inclusion [sic] an integral part of its corporate culture and business
strategy," Shi added. "We believe that MBUSA's success is dependent on
embracing the various cultures, nationalities and convictions of our
associates and market that translate into meeting consumer needs and
expectations for relevant products and services."
"Discover is committed to supporting a wide variety of programming that
features a diversity of talent, topics and opinions," said Mai Lee Ua,
Project Manager for Public Relations at Discover, in an email to
ColorOfChange.org. "Our current TV buys do not include any future
airings on the Glenn Beck Show." Ua later added, "Our ads will not run
during the show".
"Infiniti has not placed any advertisements on this program for several
weeks, and have no current plans to advertise on it in the future," said
Kyle W. Bazemore, Senior Manager of Product Communications at Infiniti,
in an email to ColorOfChange.org. Bazemore later confirmed, "We have
indeed instructed Fox not to place our ads on this program at this
"We ceased advertising on the program and have no future plans for
advertising on it," said Cindy Savio, Vice-President of Public Affairs
for HSBC-North America, in an email to ColorOfChange.org.
"We have requested that they [Fox News] re-schedule the spots," said
Dick Summer, Communications Director for Binder and Binder, in an email
"Dannon doesn't plan to run any more ads on the program and we have
informed the network of this," said Michael J. Neuwirth, Senior Director
of Public Relations for The Dannon Company & Danone Waters of America,
in an email to ColorOfChange.org.
"We have contacted FOX News and demanded that our commercial not be run
during the Glenn Beck show," said Keith J. Waring, a spokesperson for
the Jordan McKenna Debt Counseling Network, in an email to
"Please be advised that as of 8/28 we have fully removed ourselves from
advertising within the Glenn Beck Show," said Robyn Warren, a
spokesperson for Koeppel Direct, the agency of record for Simplex
Healthcare, in an email to ColorOfChange.org. "Due to remnant buying
that was in place, the lead time on pulling our advertising took longer
but has been resolved."
In a phone conversation with ColorOfChange.org on Monday, Dee Halloran,
a spokesperson for ICAN Benefit Group, confirmed their request that Fox
News not allow the company's ads to air during Glenn Beck's show.
"Jelmar typically cannot target specific shows or programming, and did
not have a media buy specifically in place for Glenn Beck," said
Adrienne Gibbons, Marketing Director for Jelmar, in an email to
ColorOfChange.org. "We have chosen at this time to ask that FOX News
keep our advertising from this program."
Four weeks ago, ColorOfChange.org called on its members to sign a
petition urging companies who advertise on Glenn Beck to cut off their
advertising support of his work. Shortly after reaching 150,000+
signatures, ColorOfChange.org began emailing those who signed the
petition, asking them to call five major advertisers who continued to
refuse to pull their ads: Clorox, Experian (creator of
FreeCreditReport.com), Lowe's, Red Lobster and Vonage. To date, Red
Lobster is the only company in the group that has not yet responded.
ColorOfChange.org still continues to reach out to those companies found
running advertisements during Glenn Beck's programs.
Previous companies who have corrected advertising errors and/or pulled
their ads entirely include Airware Inc. (makers of Brez anti-snoring
aids), Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial
Services), Ancestry.com, Applebee's, AT&T, Bank of America, Bell &
Howell, Best Buy, Blaine Labs Inc., Broadview Security, Campbell Soup
Company, ConAgra, Clorox, CVS, DirecTv, Ditech, The Elations Company,
Experian (creator of FreeCreditReport.com), Farmers Insurance Group,
GEICO, General Mills, Johnson & Johnson (makers of Tylenol), Kraft,
Lawyers.com, Lowe's, Men's Wearhouse, NutriSystem, Procter & Gamble,
Progressive Insurance, RadioShack, Re-Bath, Regions Financial
Corporation, Roche, Sam (Store and Move), SC Johnson, Sanofi-Aventis,
Sargento, Sprint, State Farm Insurance, Traveler's Insurance,
Travelocity, The UPS Store, Verizon Wireless, Vonage and Wal-Mart.
ColorOfChange.org is one of the largest African-American online
political organization in the country with more than 600,000 members.