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by largest African-American developer for N.Y. gaming venue pitch
(September 3, 2009) GlobalHue, the nation's largest minority-owned
marketing firm, has been tapped as the lead marketing firm for the
proposed MGM Grand at Aqueduct in Queens, New York, it was announced
today by R. Donahue Peebles, the lead developer in the team vying for
the right to build New York City's first gaming venue. The team also
includes MGM MIRAGE as operator of the facility, Perini Building Company
and Harbinger Capital Partners.
"The MGM Grand at Aqueduct will be one of New York's finest
entertainment destinations and will be made possible through the
collaboration of a world-class team as diverse as Queens," said R.
Donahue Peebles, CEO of The Peebles Corporation, the largest
African-American-owned real estate development company in North
"Furthermore, the addition of GlobalHue enhances the team with one of
the leading marketing firms in the world which also happens to be a
premier MWBE firm. They are an award-winning company with the expertise
to effectively present the MGM Grand to a diverse audience. We are
delighted to have them with us. I am committed to assembling a
world-class team with diverse sensibilities. That is what our country
and the Queens community are about. It is what our team stands for and
intends to deliver."
"We are excited about the opportunity to apply our strategic thinking,
innovative tactics, brilliant creative skills and significant experience
with the MGM Grand brand to ensure the success of the MGM Grand at
Aqueduct," said Don Coleman, Chairman and CEO of GlobalHue. "We have
built our business and reputation on ability, creativity and expertise
in reaching diverse audiences. Much of GlobalHue's success comes from
the firm's diverse make up, which is a perfect complement to the
diversity of the Peebles-led team."
GlobalHue boasts several blue-chip clients, including Verizon, Walmart,
Chrysler LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census
Bureau, FedEx, MGM Grand Detroit and Subway. The firm has market
expertise reaching out to African-American, Hispanic, Asian American,
urban and youth consumers. GlobalHue's largest office is located in New
York City with other offices in Los Angeles and Detroit.
The addition of GlobalHue is the latest step taken by R. Donahue Peebles
in demonstrating the team's commitment to significant MWBE
Last week Peebles announced the innovative "Community First" initiative;
a bold commitment to job creation for minority and women-owned
businesses as well as Queens' residents and companies. The multi-faceted
initiative will create thousands of jobs, boost the local economy, and
offer growth opportunities to local, small, minority and women-owned
companies that deserve opportunity.
Elements of the plan include priority consideration to local businesses
for bidding to supply many of the goods and services for construction of
the $550 million mixed-use development and establishment of a project
labor agreement that achieves significant participation of qualified LBE
and MWBE firms in the construction and operation of the facility with an
aggressive target of 40 percent participation.
In addition to creating nearly 4,000 construction and permanent jobs,
MGM Grand at Aqueduct will produce approximately $17 billion in revenue
for the State of New York and $5 billion for support of the horse racing
industry over the initial 30 years.
The MGM Grand at Aqueduct complex will ultimately include a gaming
facility with 4,500 video lottery terminals, an upscale, full-service
hotel, a business conference center, an event center and dining
facilities at various price points, all of which will be available to
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