15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
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Transitions Optical focuses multicultural marketing effort on black
community
(September 2, 2010) Recognizing the increased risks African Americans
face for a number of eye health issues, Transitions Optical, Inc. is
launching its "Healthy Sight for Life: Focus on African-American Eyes"
campaign at the National Council of Negro Women (NCNW)'s 25th annual
Black Family Reunion Celebration on September 11 in Washington, D.C.
The campaign will raise awareness about the importance of proper vision
care and vision wear among the African-American community. In
partnership with NCNW, the event will kick off several initiatives,
including distribution of a co-branded "What to Expect: African-American
Eyes" brochure and the addition of educational information about eye-
and overall-health issues impacting high-risk groups on Transitions
Optical's corporate giving program website, www.HealthySightForLife.org/GroupsAtRisk.
"We found there is a need for more targeted information to reach the
African-American community about eye health and, in particular, the
impact of UV rays on eyes, which is not widely addressed," said Manuel
Solis, multicultural marketing manager, Transitions Optical. "After
achieving great success in the Hispanic market, we look forward to
expanding our outreach to serve additional communities with valuable eye
health education and encourage these groups at risk to take the steps to
protect their healthy sight today and for a lifetime."
Activities that will take place during the Black Family Reunion event
including free vision screenings at Transitions Optical's booth and an
eye health presentation by Vincent Young, M.D., chairman of the Division
of Ophthalmology at Albert Einstein Medical Center in Philadelphia.
Transitions Optical is also sponsoring a full-service, mobile eyecare
clinic to provide outreach at the festival and free eye exams and
Transitions lenses to community members and children through the Boys &
Girls Club of Greater Washington, D.C. Additional activities with NCNW
are planned to raise awareness at the national level.
Transitions Optical's "Healthy Sight for Life: Focus on African-American
Eyes" is the latest aspect of its multicultural marketing platform to
raise awareness of the eye health needs of at-risk groups. The
initiative started with the fast-growing Hispanic market, and will
continue to expand to reach Asian Americans, also at higher risk for
many eye health issues, in 2011.
