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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
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The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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"TV One Night Only: Live from the Essence Music Festival" sets ratings record

(September 3, 2009) "TV One Night Only: Live From the Essence Music Festival," the two-hour special which aired on TV One Sunday, Aug. 30 from 8 PM and 11 PM ET, reached more than 1.3 million viewers over both telecasts, and is now the network's highest-rated original program.

The 8 PM premiere telecast of the exclusive concert coverage also captured the No.1 rank in primetime that night among ad-supported cable for African-American households and African-American women 25-54. Among African American households, the 8 PM premiere telecast posted a 5.51 rating, and the special posted a .81 rating among all television households.

"TV One Night Only" was a two-hour musical extravaganza featuring the best performances from the country's largest annual gathering celebrating African-American music and culture. The TV One special is only the second time in its 15-year-history that ESSENCE has made its Festival performances available for television broadcast and the first time on cable. Hosted by actress, writer and TV host Cynthia Garrett, TV One Night Only: Live From The Essence Music Festival captures exhilarating performances from some of the biggest names in entertainment that occurred over three nights on the Festival's main stage.

Performing artists include Beyonce, Anita Baker, Robin Thicke, John Legend, Ne-Yo, Teena Marie, En Vogue, Charlie Wilson, Salt N Pepa, and Jazmine Sullivan.

"TV One Night Only" repeat on Friday, Sept. 4 at 10 PM and Saturday, Sept. 19 at 9 PM (all times ET).


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