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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of August 24 - 30
Cable's growing appeal with black viewers bad news for broadcast networks

(September 2, 2009) The new fall TV season is poised to be one of the biggest battles in TV's history. With ad revenues at historic lows, networks can ill-afford the defection of any viewers from broadcast favorites to cable during prime time. Yet, the migration to cable among black viewers continues -- and is growing -- as the new lineups are about to be unveiled.

Target Market News' tracking of the Top 25 most popular broadcast and cable shows reveals that cable is faring far better with black viewers in prime time. During the last week of August, 13 cable shows had a million or more black viewers, while only nine broadcast TV programs drew that many.

Cable television's best night of the week is Wednesday, and this past week that night claimed nearly 11 million black viewers. Broadcast TV's most popular night with black viewers is Tuesday, but its Top 25 shows for that night in the past week drew only five million viewers. The issue facing broadcast TV is can their shows fulfill their potential and deliver guarantees to advertisers if the cable erosion continues at the current pace.

TBS, in usual fashion, took the No.1 spot with the two million viewers that tuned in "Meet the Browns." The show lead the way for TBS to be the week's most watched network with 9.3 million viewers for six shows. BET followed with 5.1 million viewers across four shows. Disney was third with 3.7 million for three shows.

The total number of viewers watching the Top 25 most popular cable shows in black households, according to Nielsen research, was 29.5 million, or 15.5 percent more than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

MEET THE BROWNS

TBS

10.1

15.6

2,094

2

FRANKIE & NEFFE

BET

9.3

14.4

1,768

3

TINY & TOYA

BET

9.1

14.1

1,791

4

HOUSE OF PAYNE

TBS

8.8

13.4

1,780

5

MEET THE BROWNS

TBS

8.7

13.8

1,929

6

HOUSE OF PAYNE

TBS

7.8

11.9

1,621

7

REAL HOUSEWIVES ATLANTA

BRAVO

7.6

11.8

1,391

8

WIZARDS OF WAVERLY MOVIE

DISNEY

6.9

11.6

1,763

9

NFL PRE-SEASON FOOTBALL

ESPN

6.0

9.3

1,026

10

T.0. SHOW

VH1

5.9

8.6

1,101

11

WWE ENTERTAINMENT

USA

5.6

8.3

1,269

12

HOUSE OF PAYNE

TBS

5.5

9.0

1,196

13

WWE ENTERTAINMENT

USA

5.4

8.1

1,183

14

CLOSER, THE

TNT

5.2

7.8

904

15

REAL CHANCE OF LOVE 2

VH1

4.6

7.0

900

16

WIZARDS OF WAVERLY MOVIE

DISNEY

4.5

6.6

1,056

17

RAISING THE BAR

TNT

4.1

6.0

669

18

TED KENNEDY REMEMBERED

CNN

4.0

6.8

735

19

TRUE BLOOD

HBO

3.9

5.6

844

20

REAL CHANCE OF LOVE 2

VH1

3.9

6.0

696

21

LIGHTS,CAMERA,TAKE ACTION

DISNEY

3.9

6.3

941

22

TINY & TOYA

BET

3.8

5.8

801

23

HOUSE OF PAYNE

TBS

3.7

6.4

725

24

FRANKIE & NEFFE

BET

3.6

5.5

768

25

AMERICAS BEST DANCE CREW

MTV

3.5

5.0

635

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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