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Black TV Ratings for Week of August 24 - 30 Football
sweeps first, second, third spots; CBS's dominance gets even bigger
(September 1, 2009) Vacation's over, and the jockeying begins for black
viewers' loyalty for the upcoming fall season. Football continues to be
a crowd pleaser in black households -- even in pre-season -- and NBC,
CBS and Fox all shared in the rewards. NBC's airing of the Chicago
Bears and Denver broncos match-up attracted 1.6 million black viewers to
be the week's top show. [The No.1 show in whites households was
"America's Got Talent," while the game finished third] Black viewers
were 15.6 percent of the total audience for the NBC game.
CBS's hold over the black prime time broadcast TV audience got even
bigger during the last week of August. The network notched 13.8 million
viewers for its 15 shows on the Top 25 [Three of CBS's top shows aired
on Wednesday, effectively going up against cable's juggernaut, Tyler
Perry's "Meet the Browns" and "House of Payne"]. NBC had 5.9 million for
six shows, and Fox claimed a total of four million viewers for four
programs.
The total number of viewers watching the Top 25 most popular shows in
black households, as cited by Nielsen, was 23.1 million -- a 7.7 percent
increase over the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Share | AA
Rating | No. of Viewers 2+
1
NBC NFL
PRE-SEASON 8/30
NBC
9.1
4.4
1,634
2
NFL
PRE-SEASON
CBS
7.4
3.7
1,378
3
NFL ON FOX
PRESEASON 3
FOX
7.2
3.6
1,339
4
60 MINUTES
CBS
6.0
2.9
1,063
5
BIG
BROTHER 11-THU
CBS
5.8
2.8
1,040
6
CSI: MIAMI
CBS
5.7
2.8
1,051
7
AMERICA'S
GOT TALENT-TUE
NBC
5.6
3.0
1,097
8
NCIS
CBS
5.1
2.7
1,009
9
AMERICA
GOT TALENT-WED
NBC
5.1
2.5
940
10
BIG
BROTHER 11-TUE
CBS
5.0
2.5
922
11
CSI
CBS
4.9
2.4
893
12
BIG
BROTHER 11-SUN
CBS
4.8
2.5
919
13
THE
MENTALIST
CBS
4.7
2.1
786
14
CRIMINAL
MINDS
CBS
4.6
2.4
875
15
CSI: NY
CBS
4.6
2.2
820
16
NFL
PRE-SEASON FTBLL
CBS
4.5
2.2
823
17
FAMILY GUY
FOX
4.4
2.8
1,049
18
HELL'S
KITCHEN
FOX
4.4
2.0
758
19
AMW:
AMERICA FIGHTS BACK
FOX
4.4
2.5
921
20
LAW &
ORDER:SVU-WED 9PM
NBC
4.4
2.1
766
21
DATELINE
FRI
NBC
4.4
2.1
760
22
AMERICA
GOT TALENT-TUE 8P
NBC
4.3
2.0
755
23
THE
MENTALIST -10PM SP
CBS
4.2
2.1
787
24
CBS NEWS
SPC: TED KENNEDY
CBS
4.2
2.1
773
25
COLD CASE
CBS
4.2
2.0
754
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
