Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Carol H. Williams receives Lifetime Achievement honor from U.S. Dept. of
(August 28, 2010) Carol H. Williams, president and CEO of Carol H.
Williams Advertising, was recognized with the Lifetime Achievement Award
presented by the U.S. Department of Commerce, Minority Business
Development Agency, San Francisco National Enterprise Center.
"Ms. Williams' business principles and distinctive insights and
leadership continually set her apart from other advertising agencies,"
said Salvador Enriquez, chief of business development at the Enterprise
Center. "We at MBDA fully expect the Carol H. Williams Advertising
Agency will be working its brand of magic for years to come." The award
was presented during the recent San Francisco National Enterprise
Center's MED Week 2010 gala. The Center noted that Ms. Williams' achievements reflect her ability
to maintain awareness of psychographic and demographic trends 15 years
ahead of time. "She successfully positioned her agency to leverage its
expertise in the African American market.
Under her leadership, the Carol H. Williams Advertising Agency has
expanded from a small boutique in Oakland, Calif., to a full service
agency with satellite offices in Detroit, Chicago and New York with 130
employees. Defying the industry trend in a still rebounding economy, the
agency's gross billings have surged from $130 million in 2002 to over
$300 million in 2009, sustaining a remarkable upward momentum. The
Agency's platinum roster of clients has included General Motors, Procter
& Gamble, Coors Light, Allstate, Kmart, Washington Mutual, Visa, and
"Ms. Williams gave birth to some of the most enduring industry
campaigns and catchphrases, such as the Pillsbury Dough Boy's
catchphrase, 'Say hello to poppin' fresh dough,' as well as the iconic
slogan 'Strong enough for a man, but made for a woman,' which revived
Secret antiperspirant from its number nine spot to the number one
position in the market within seven months."
MBDA San Francisco National Enterprise Center represents more than
49,000 minority business enterprises in eight western states. The
Minority Business Development Agency is part of the U.S. Department of
Commerce and is the only federal agency created specifically to foster
the establishment and growth of minority-owned businesses in America.