15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Carol H. Williams receives Lifetime Achievement honor from U.S. Dept. of Commerce

(August 28, 2010) Carol H. Williams, president and CEO of Carol H. Williams Advertising, was recognized with the Lifetime Achievement Award presented by the U.S. Department of Commerce, Minority Business Development Agency, San Francisco National Enterprise Center.

"Ms. Williams' business principles and distinctive insights and leadership continually set her apart from other advertising agencies," said Salvador Enriquez, chief of business development at the Enterprise Center. "We at MBDA fully expect the Carol H. Williams Advertising Agency will be working its brand of magic for years to come." The award was presented during the recent San Francisco National Enterprise Center's MED Week 2010 gala.

The Center noted that Ms. Williams' achievements reflect her ability to maintain awareness of psychographic and demographic trends 15 years ahead of time. "She successfully positioned her agency to leverage its expertise in the African American market.

Under her leadership, the Carol H. Williams Advertising Agency has expanded from a small boutique in Oakland, Calif., to a full service agency with satellite offices in Detroit, Chicago and New York with 130 employees. Defying the industry trend in a still rebounding economy, the agency's gross billings have surged from $130 million in 2002 to over $300 million in 2009, sustaining a remarkable upward momentum. The Agency's platinum roster of clients has included General Motors, Procter & Gamble, Coors Light, Allstate, Kmart, Washington Mutual, Visa, and Crown Royal.

"Ms. Williams gave birth to some of the most enduring industry campaigns and catchphrases, such as the Pillsbury Dough Boy's catchphrase, 'Say hello to poppin' fresh dough,' as well as the iconic slogan 'Strong enough for a man, but made for a woman,' which revived Secret antiperspirant from its number nine spot to the number one position in the market within seven months."

MBDA San Francisco National Enterprise Center represents more than 49,000 minority business enterprises in eight western states. The Minority Business Development Agency is part of the U.S. Department of Commerce and is the only federal agency created specifically to foster the establishment and growth of minority-owned businesses in America.

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