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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of Aug. 23 - 29
With no black nominations, African-American TV viewers shun Emmy Awards

(August 31, 2010) For the last week of August, the viewing habits of black audiences were fairly predictable; Football was the most popular programming and the Emmy Awards was among the least popular. The 62nd Emmy Awards, which had not a single black nominee, had 737,000 black viewers -- 13 percent fewer than tuned in last year's show.

CBS dominated the Top 25 chart of most popular shows in black households, with 13.1 million viewers tuning in 14 of its shows. ABC ranked a distant second with 3.5 million for four programs. NBC claimed third with three million for four shows.

The total number of viewers for the Top 25 programs, according to Nielsen, dropped nearly nine percent from the previous week to 23.4 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NFL ON FOX PRESEASON 3

FOX

9.3

4.7

1,772

2

NFL PRE-SEASON FTBLL

CBS

6.6

3.3

1,243

3

NFL PRE-SEASON

CBS

6.3

3.0

1,124

4

20/20-FRI

ABC

5.2

2.4

908

5

NCIS

CBS

5.1

2.7

1,004

6

AMW: AMERICA FIGHTS BACK

FOX

5.1

2.5

931

7

NCIS: LOS ANGELES

CBS

5.1

2.5

952

8

NFL ON FOX PRESN PRE-KIC3

FOX

5.1

2.8

1,046

9

WIPEOUT-TUES

ABC

5.0

2.7

1,009

10

CSI: MIAMI

CBS

5.0

2.4

894

11

60 MINUTES

CBS

4.9

2.4

901

12

CSI: MIAMI - SUNDAY

CBS

4.8

2.6

973

13

CSI

CBS

4.8

2.2

820

14

THE MENTALIST

CBS

4.7

2.3

859

15

THE GOOD WIFE

CBS

4.7

2.2

817

16

CRIMINAL MINDS

CBS

4.5

2.5

928

17

CSI: NY

CBS

4.5

2.6

962

18

BIG BROTHER 12-WED

CBS

4.4

2.4

889

19

LAW AND ORDER:SVU

NBC

4.4

2.0

756

20

AMERICA'S GOT TALENT-WED

NBC

4.2

2.5

931

21

SHAQ VS.

ABC

4.1

2.1

781

22

BIG BROTHER 12-THU

CBS

4.1

2.0

734

23

LAW & ORDER:SVU-THU

NBC

3.9

1.7

638

24

WIPEOUT-THURS

ABC

3.9

2.2

809

25

EMMY AWARDS

NBC

3.9

2.0

737

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


Go to Target Market News homepage


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