15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
TV Ratings for Week of Aug. 23 - 29 With
no black nominations, African-American TV viewers shun Emmy Awards
(August 31, 2010) For the last week of August, the viewing habits of
black audiences were fairly predictable; Football was the most popular
programming and the Emmy Awards was among the least popular. The 62nd
Emmy Awards, which had not a single black nominee, had 737,000 black
viewers -- 13 percent fewer than tuned in last year's show.
CBS dominated the Top 25 chart of most popular shows in black
households, with 13.1 million viewers tuning in 14 of its shows. ABC
ranked a distant second with 3.5 million for four programs. NBC claimed
third with three million for four shows.
The total number of viewers for the Top 25 programs, according to
Nielsen, dropped nearly nine percent from the previous week to 23.4
million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
NFL ON FOX
PRESEASON 3
FOX
9.3
4.7
1,772
2
NFL
PRE-SEASON FTBLL
CBS
6.6
3.3
1,243
3
NFL
PRE-SEASON
CBS
6.3
3.0
1,124
4
20/20-FRI
ABC
5.2
2.4
908
5
NCIS
CBS
5.1
2.7
1,004
6
AMW:
AMERICA FIGHTS BACK
FOX
5.1
2.5
931
7
NCIS: LOS
ANGELES
CBS
5.1
2.5
952
8
NFL ON FOX
PRESN PRE-KIC3
FOX
5.1
2.8
1,046
9
WIPEOUT-TUES
ABC
5.0
2.7
1,009
10
CSI: MIAMI
CBS
5.0
2.4
894
11
60 MINUTES
CBS
4.9
2.4
901
12
CSI: MIAMI
- SUNDAY
CBS
4.8
2.6
973
13
CSI
CBS
4.8
2.2
820
14
THE
MENTALIST
CBS
4.7
2.3
859
15
THE GOOD
WIFE
CBS
4.7
2.2
817
16
CRIMINAL
MINDS
CBS
4.5
2.5
928
17
CSI: NY
CBS
4.5
2.6
962
18
BIG
BROTHER 12-WED
CBS
4.4
2.4
889
19
LAW AND
ORDER:SVU
NBC
4.4
2.0
756
20
AMERICA'S
GOT TALENT-WED
NBC
4.2
2.5
931
21
SHAQ VS.
ABC
4.1
2.1
781
22
BIG
BROTHER 12-THU
CBS
4.1
2.0
734
23
LAW &
ORDER:SVU-THU
NBC
3.9
1.7
638
24
WIPEOUT-THURS
ABC
3.9
2.2
809
25
EMMY
AWARDS
NBC
3.9
2.0
737
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
