Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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The ANA announces finalists for ninth annual Multicultural Excellence Awards

(August 31, 2009) The Association of National Advertisers has announced the finalists for The Ninth Annual Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between May 2008 and April 2009. The grand prize winners in each category will be honored during the ANA's 11th Annual Multicultural Marketing & Diversity Conference in Phoenix.

The finalists in each category are:

African American
McDonald's Mom's Trust, Burrell
Procter & Gamble's My Black is Beautiful, Burrell Communications Group
State Farm Insurance, Sanders/Wingo

Allstate Insurance, Kang & Lee Advertising
California Department of Public Health, APARTNERSHIP, INC.
JCPenney, interTrend Communications

Campaign with Significant Results
Chivas Regal 18, Santiago ROI
Johnson & Johnson - AMBI, Spike DDB
McDonald's, Burrell

Digital Media
Allstate Insurance, Lapiz
JCPenney, interTrend Communications
U.S. Army, Sensis

General Market Category
The Ad Council & Office of Women's Health, Muse Communications
Microsoft, Crispin Porter & Bogusky
MillerCoors - Miller High Life, Saatchi & Saatchi

Allstate Insurance, Lapiz
Comcast, Grupo Gallegos
UNICEF's Tap Project, Casanova Pendrill

Comcast, Grupo Gallegos
McDonald's McCafe, Burrell
Walmart, Lopez Negrete Communications

The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee.

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