HOME  |   STATS  |   PUBLICATIONS  | REGISTER  | ADVERTISE   CONTACT US  |  SEARCH  


 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

The ANA announces finalists for ninth annual Multicultural Excellence Awards

(August 31, 2009) The Association of National Advertisers has announced the finalists for The Ninth Annual Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between May 2008 and April 2009. The grand prize winners in each category will be honored during the ANA's 11th Annual Multicultural Marketing & Diversity Conference in Phoenix.

The finalists in each category are:

African American
McDonald's Mom's Trust, Burrell
Procter & Gamble's My Black is Beautiful, Burrell Communications Group
State Farm Insurance, Sanders/Wingo

Asian
Allstate Insurance, Kang & Lee Advertising
California Department of Public Health, APARTNERSHIP, INC.
JCPenney, interTrend Communications

Campaign with Significant Results
Chivas Regal 18, Santiago ROI
Johnson & Johnson - AMBI, Spike DDB
McDonald's, Burrell

Digital Media
Allstate Insurance, Lapiz
JCPenney, interTrend Communications
U.S. Army, Sensis

General Market Category
The Ad Council & Office of Women's Health, Muse Communications
Microsoft, Crispin Porter & Bogusky
MillerCoors - Miller High Life, Saatchi & Saatchi

Hispanic
Allstate Insurance, Lapiz
Comcast, Grupo Gallegos
UNICEF's Tap Project, Casanova Pendrill

Radio
Comcast, Grupo Gallegos
McDonald's McCafe, Burrell
Walmart, Lopez Negrete Communications

The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee.

Go to Target Market News homepage


 







_________________________________________________________________________________________