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2008 by Target Market News Inc. All rights reserved
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Cable TV Ratings for Week of August 18 - 24
'Payne' drops slightly while 'Baldwin Hills' audience gains; Disney is
top network (August
27, 2008) The cable ratings juggernaut "House of Payne" couldn't hold
off the changes of summer viewing habits. During the third week of
August, the TBS show saw a slight dip in audience for its Wednesday
night two-hour block. The Tyler Perry comedy still took first, second
and third on the Top 25 cable shows chart. BET's "Baldwin Hills," on the
other hand, saw a modest growth in audience and captured the fourth and
fifth spots.
Disney won the distinction of most watched network for the week with a
total of five shows on the Top 25. TBS, BET and TBS followed with four
shows each.
The total number of viewers watching the Top 25 saw a a big increase of
15.7 percent to 25.8 million over the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
HOUSE OF
PAYNE
TBS
9.3
13.3
1,832
2
HOUSE OF
PAYNE
TBS
8.9
12.8
1,758
3
HOUSE OF
PAYNE
TBS
8.8
12.7
1,839
4
BALDWIN
HILLS 2
BET
7.9
11.4
1,503
5
BALDWIN
HILLS 2
BET
7.5
10.6
1,395
6
HOUSE OF
PAYNE
TBS
7.0
10.4
1,337
7
CHEETAH
GIRLS ONE WORLD
DISNEY
6.9
11.5
1,446
8
CLOSER,
THE
TNT
5.6
8.0
1,014
9
WWE
ENTERTAINMENT
USA
5.2
7.5
1,286
10
WWE
ENTERTAINMENT
USA
4.8
6.8
1,065
11
LAW &
ORDER: CI (ORIG)
USA
4.7
6.7
834
12
NFL
PRE-SEASON FOOTBALL
ESPN
4.4
6.5
801
13
I WANT TO
WORK FOR DIDDY
VH1
4.4
6.4
796
14
I LOVE
MONEY
VH1
4.3
6.2
853
15
CHEETAH
GIRLS ONE WORLD
DISNEY
4.3
7.2
801
16
NEW YORK
GOES 2 HOLLYWOOD
VH1
4.2
5.9
790
17
WIZARDS OF
WAVERLY PL
DISNEY
4.2
6.5
834
18
BALDWIN
HILLS 2
BET
4.1
6.4
681
19
LAW &
ORDER: SVU
USA
4.1
5.8
723
20
WIZARDS OF
WAVERLY PL
DISNEY
4.0
6.2
750
21
BET MOVIE
OF THE WEEK
BET
3.8
5.5
709
22
CHEETAH
GIRLS ONE WORLD
DISNEY
3.8
5.5
630
23
MAKING THE
BAND 4
MTV
3.8
5.4
704
24
FAMILY GUY
ADULT SWIM
3.7
5.2
727
25
LUKES
PARENTAL ADVISORY
VH1
3.7
5.3
694
Source: Nielsen Media
Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
