Advertising & PR News
TV & Cable News
People in the
Company Bios and
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
© 2006 by
Target Market News Inc.
All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
'Tyler Perry's House
of Payne' signs for distribution with TBS, FOX Station Group
24, 2006) Debmar-Mercury, a wholly owned subsidiary of Lionsgate, have
announced historic distribution deals with TBS and FOX for the original
first-run syndicated sitcom "Tyler Perry's House of Payne." Beginning June
2007, TBS will have access to an unprecedented 100 fully produced episodes
provided upfront. Broadcast syndication will follow in September of 2008,
led by FOX-owned stations in New York, Dallas, Houston and Washington,
D.C., and Weigel's WCIU-TV Chicago, who will air the series concurrently
"Tyler Perry's House of Payne" was created by Tyler Perry, who has teamed
with Lionsgate on the consecutive #1 theatrical hits, Diary of a Mad Black
Woman and Madea’s Family Reunion. The series is the first television
outing for Perry, expanding his relationship with the Lionsgate family as
he partners with Debmar-Mercury to develop the show specifically for
first-run syndication. Perry serves as director, producer, executive
producer and writer on "Tyler Perry's House of Payne," which is
distributed by Debmar-Mercury.
"The highly successful test run of 'Tyler Perry's House of Payne' this
summer proved to broadcasters around the country that viewers will respond
to this show. We are thrilled that TBS and FOX recognized the value of the
series and the tremendous appeal of Tyler's sensibility, and have come on
board with this ambitious launch strategy," said Debmar-Mercury
co-president Mort Marcus.
"'Tyler Perry's House of Payne' is the first originally-produced
syndicated comedy to launch with an unprecedented 100-episode order,"
continued Debmar-Mercury co-president Ira Bernstein. "Further, this proves
that independent producers and distributors have a viable alternative to
create and distribute entertainment properties successfully and
According to TBS's deal with Debmar-Mercury, TBS will begin airing
episodes in primetime beginning in June of 2007, with the network having
exclusive rights to the episodes before they become available to local
stations through syndication in September 2008. TBS's deal was negotiated
on the network's behalf by Jonathan Katz, senior vice president of program
planning and acquisitions for Turner Broadcasting.
"Tyler Perry has proven himself to be not only an extremely talented
individual, but along with distributor Debmar-Mercury, is also helping
usher the industry into a new era with innovative distribution models,"
said Ken Schwab, senior vice president of programming for TBS and sister
network TNT. "We had phenomenal success with our test run of 'Tyler
Perry's House of Payne' on WTBS in the Atlanta market, and we're thrilled
to be able to extend that success into an exclusive national run of new
episodes on TBS."
FOX has picked up the series to air on WWOR-My9 New York, KTXH CH 20
Houston, KDFI-TV CH 27 Dallas, and WDCA-TV CH 20 Washington, D.C. The
terms of the four-year deals with FOX and Weigel are cash plus barter, and
will begin airing in September of 2008, concurrent with the TBS run, which
will continue throughout the term.
"Congratulations to Tyler Perry and Debmar-Mercury for thinking outside
the box on this one," said Frank Cicha, Senior Vice President of
Programming for Fox Television Stations. "It was exciting to be part of
the 'Tyler Perry's House of Payne' test, and we're very much looking
forward to having the show as an integral part of our syndicated lineup on
these key MyNetworkTV affiliates."
"For a creator, you couldn't ask for a better opportunity," said Tyler
Perry. "With TBS and FOX committed to 100 episodes of my series, I can
concentrate on telling great stories and producing the best series
"This monumental and unprecedented deal is another building block to
extending the Tyler Perry brand in all media," said the William Morris
Agency's Mark Itkin and Charles King, who represent Perry and put together
his distribution and production deal with Debmar-Mercury. Tyler is also
represented by Ziffren, Brittenham, Branca, Fischer, Gilbert-Lurie,
Stiffelman, Cook, Johnson, Lande & Wolf LLP.
"Tyler Perry's House of Payne" follows the comic situations that ensue
when a multi-generational family lives under one roof. It stars Allen
Payne as C.J. Payne, who is forced to move in with his parents (Lavan
Davis as Curtis Payne and Cassi Davis as Ella Payne) after his house burns
down. Joining the Payne household are C.J.'s two children, Malik (Larramie
"Doc" Shaw) and Jazmin (China Anne McClain). "Tyler Perry's House of
Payne" also stars Demetria McKinney as Janine, C.J.'s ex-wife; Rochelle
Aytes as Nicole, C.J.'s new love interest; and Denise Burse as Claretha,
the nosy and frisky next-door neighbor.
Go to Target Market News
Click here to read more
Book Publishing Authority
in its seventh year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
events, publications, conferences, shows and exhibits.
Want this issue? Get it with your new subscription.
Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
The trade publication for
in-depth coverage of Black
and Media news