15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Lagrant Communications to mark 20th anniversary with series of service projects

(August 25, 2010) Lagrant Communications, an integrated multicultural marketing communications firm that specializes in the Hispanic and African American consumer markets, will celebrate its 20th anniversary on Sept. 1.

Headquartered in Los Angeles, with offices in Dallas and Princeton, N.J., the firm will mark its second decade with yearlong community service projects that are aligned with the agency's corporate social responsibility initiatives of education, health care, and arts & culture.
Over the course of the next year, each employee of the firm will volunteer 40 hours at a not-for-profit organization of their choice whose mission is health care, education or arts & culture in Los Angeles, Dallas or Princeton, for a total of 840 employee volunteer hours.

"Our agency was established in 1990 on social marketing causes and we developed our corporate social responsibility program in 1997 as a way to give back to the communities in which we live and work. I cannot think of a better way for us to celebrate our 20th anniversary than to give back to those communities and organizations that have been so good to us," said Mr. Kim L. Hunter, president and CEO (pictured).

The firm's employees will work with six not-for-profit organizations over the next year, including the American Cancer Society, American Heart Association, Center Theatre Group, Dallas Black Dance Theatre, Para Los Niņos, and Public Relations Student Society of America (PRSSA).

"We are honored Lagrant Communications has selected the Public Relations Student Society of America as one of their nonprofits of choice for this innovative volunteer initiative during their 20th anniversary year" said William M. Murray, president and chief operating officer, Public Relations Society of America. "We believe Lagrant Communications' extensive experience and expertise in multicultural outreach will go a long way in helping us attract and retain diverse students who are interested in a career in public relations." 

For more than a decade, Lagrant Communications has been able to support its corporate social responsibility initiatives and surrounding communities through in-kind contributions, cash contributions, and underwriting. The firm also has an employee gift-matching program, where the agency matches an individual employee's contribution up to $500 to any not-for-profit organization that falls under the company's corporate social responsibility initiatives.

Lagrant Communications' social responsibility program's philosophy is simple: The more education an individual receives, the more they will learn to take care of their health, and therefore take advantage of arts and culture in their community.

Lagrant Communications is an award-winning, full-service, integrated marketing communications firm specializing in the African American and Hispanic consumer markets. Established in September 1990, the firm provides consultation to corporate, government, and not-for-profit organizations, creating comprehensive, culturally sensitive and relevant campaigns for clients who strive to reach ethnic populations.

The firm's current client roster includes: Ad Council, American Airlines, American Cancer Society, American Heart Association, Bahamas Ministry of Tourism and Aviation, The California Wellness Foundation, Elan Pharmaceuticals, GUARDIAN, Harley-Davidson Motor Company, H&R Block, MetLife, National Court Appointed Special Advocate Association (CASA), Robert Wood Johnson Foundation, Southern California Edison, Union Bank, and XanGo. For more information on Lagrant Communications, visit www.lagrantcommunications.com.

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