Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Lagrant Communications to mark 20th anniversary with series of service
25, 2010) Lagrant Communications, an integrated multicultural marketing
communications firm that specializes in the Hispanic and African
American consumer markets, will celebrate its 20th anniversary on Sept.
Headquartered in Los Angeles, with offices in Dallas and Princeton,
N.J., the firm will mark its second decade with yearlong community
service projects that are aligned with the agency's corporate social
responsibility initiatives of education, health care, and arts &
Over the course of the next year, each employee of the firm will
volunteer 40 hours at a not-for-profit organization of their choice
whose mission is health care, education or arts & culture in Los
Angeles, Dallas or Princeton, for a total of 840 employee volunteer
"Our agency was established in 1990 on social marketing causes and we
developed our corporate social responsibility program in 1997 as a way
to give back to the communities in which we live and work. I cannot
think of a better way for us to celebrate our 20th anniversary than to
give back to those communities and organizations that have been so good
to us," said Mr. Kim L. Hunter, president and CEO (pictured).
The firm's employees will work with six not-for-profit organizations
over the next year, including the American Cancer Society, American
Heart Association, Center Theatre Group, Dallas Black Dance Theatre,
Para Los Niņos, and Public Relations Student Society of America (PRSSA).
"We are honored Lagrant Communications has selected the Public Relations
Student Society of America as one of their nonprofits of choice for this
innovative volunteer initiative during their 20th anniversary year" said
William M. Murray, president and chief operating officer, Public
Relations Society of America. "We believe Lagrant Communications'
extensive experience and expertise in multicultural outreach will go a
long way in helping us attract and retain diverse students who are
interested in a career in public relations."
For more than a decade, Lagrant Communications has been able to support
its corporate social responsibility initiatives and surrounding
communities through in-kind contributions, cash contributions, and
underwriting. The firm also has an employee gift-matching program, where
the agency matches an individual employee's contribution up to $500 to
any not-for-profit organization that falls under the company's corporate
social responsibility initiatives.
Lagrant Communications' social responsibility program's philosophy is
simple: The more education an individual receives, the more they will
learn to take care of their health, and therefore take advantage of arts
and culture in their community.
Lagrant Communications is an award-winning, full-service, integrated
marketing communications firm specializing in the African American and
Hispanic consumer markets. Established in September 1990, the firm
provides consultation to corporate, government, and not-for-profit
organizations, creating comprehensive, culturally sensitive and relevant
campaigns for clients who strive to reach ethnic populations.
The firm's current client roster includes: Ad Council, American
Airlines, American Cancer Society, American Heart Association, Bahamas
Ministry of Tourism and Aviation, The California Wellness Foundation,
Elan Pharmaceuticals, GUARDIAN, Harley-Davidson Motor Company, H&R
Block, MetLife, National Court Appointed Special Advocate Association
(CASA), Robert Wood Johnson Foundation, Southern California Edison,
Union Bank, and XanGo. For more information on Lagrant Communications,