15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
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Former
GlobalHue president establishes StrategicSense consulting firm (August 28, 2010) Gustavo Razzetti, a veteran agency manager and
strategist, has announced the launch of his strategic consulting firm,
StrategicSense (http://strategicsense.net). He will help bridge the gap
between advertising agencies and marketers that want to grow the
business tapping into the fastest growing segments: Hispanic and African
American consumers. The firm's services will cover multicultural
opportunity, multicultural strategy and agency management.
"Clients are well aware that if they want to grow the business,
multicultural is the way to go," said Razzetti, "but they need strategic
consulting they are not getting from their ad agencies. My role as a
consultant is to bridge that gap providing an objective appraisal and
recommendation."
The same as clients, advertising agencies are trying to benefit from
this growing market and win more multicultural assignments. "General
Market agencies encourage consolidation; multicultural shops fight back
and defend their role as specialists. But what's their value
proposition? As a consultant that's been in their shoes, I can help them
become more relevant to clients' current needs," added Razzetti.
