HOME | STATS | PUBLICATIONSREGISTER  | ADVERTISE  | CONTACT US | SEARCH


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...

_________________


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Former GlobalHue president establishes StrategicSense consulting firm

(August 28, 2010) Gustavo Razzetti, a veteran agency manager and strategist, has announced the launch of his strategic consulting firm, StrategicSense (http://strategicsense.net). He will help bridge the gap between advertising agencies and marketers that want to grow the business tapping into the fastest growing segments: Hispanic and African American consumers. The firm's services will cover multicultural opportunity, multicultural strategy and agency management.

"Clients are well aware that if they want to grow the business, multicultural is the way to go," said Razzetti, "but they need strategic consulting they are not getting from their ad agencies. My role as a consultant is to bridge that gap providing an objective appraisal and recommendation."

The same as clients, advertising agencies are trying to benefit from this growing market and win more multicultural assignments. "General Market agencies encourage consolidation; multicultural shops fight back and defend their role as specialists. But what's their value proposition? As a consultant that's been in their shoes, I can help them become more relevant to clients' current needs," added Razzetti.


Go to Target Market News homepage


RECENT STORIES
Nielsen: African-Americans talk, text more on cellphones than any ethnic group

Black Cable TV Ratings for Week of August 16 - 22 TBS comes out of the summer with growing popularity for Meet The Browns

Black TV Ratings for Week of Aug. 16 - 22 Will it take black audiences to save the NFL on TV this season?

Black Enterprise magazine launches iPad edition with Toyota as sponsor

Veteran CBS News correspondent Harold Dow dies apparently of asthma attack

Burger King to raise ad spending on black consumers after cutting black agency

Steed Media Group debuts "Producer 10" highlighting successful black males

AAF announces 2010 Diversity Achievement and Mosaic Awards winners

Arbitron sponsors ANA Multicultural Awards; Deadline for entries is August 30

Provision by Maxine Waters in financial reform law creates inclusion for minorities


 







_________________________________________________________________________________________