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2008 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of August 18 - 24 NBC's
Olympics draw 16.7 million black viewers in primetime for the week (August
26, 2008) Black viewers continued to tune into the Summer Olympics for a
second week in record numbers. The games were the top winners in
primetime for the entire third week of August, and they won the first
eight spots on the Top 25 chart of the most popular shows.
Thanks to the overwhelming popularity of the games, NBC easily captured
the title of most watched network of the week. The network attracted
16.7 million black viewers for its eight broadcasts. CBS captured second
place with 10.3 million for its 11 shows. ABC, Fox and the CW each had
two spots on the chart.
The total number of viewers watching the Top 25 shows, according to
Nielsen, increased by two percent over the previous week to 32.2
million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | No. of Viewers2+
1
SUM OLYM
TUE PRIME
NBC
14.2
7.3
2.634
2
SUM OLYM
WED PRIME
NBC
12.7
6.6
2.375
3
SUM OLYM
THU PRIME
NBC
12.3
6.1
2.193
4
SUM OLYM
MON PRIME
NBC
12.1
6.6
2.380
5
SUM OLYM
CLOSING CEREMONY
NBC
9.9
5.3
1.921
6
SUM OLYM
FRI PRIME
NBC
9.5
5.4
1.926
7
SUM OLYM
SAT PRIME
NBC
9.4
4.9
1.777
8
BEIJING
CLOSING PARTY
NBC
8.0
4.2
1.494
9
CSI: MIAMI
CBS
6.5
3.4
1.207
10
FLASHPOINT
CBS
6.1
3.0
1.091
11
NFL
PRE-SEASON
CBS
6.1
3.0
1.064
12
NFL ON FOX
PRESEASON
FOX
5.9
2.5
.906
13
CSI: NY
CBS
5.5
2.5
.905
14
COLD CASE
10PM
CBS
5.5
2.4
.846
15
AMW:
AMERICA FIGHTS BACK
FOX
5.4
3.0
1.067
16
60 MINUTES
CBS
5.4
2.7
.967
17
NCIS
CBS
5.2
2.6
.930
18
20/20-FRI
ABC
5.2
2.2
.808
19
ABC FRI
MOVIE OF THE WK
ABC
5.1
2.6
.918
20
CSI
CBS
4.8
2.3
.837
21
BIG
BROTHER 10-SUN
CBS
4.7
2.3
.838
22
THE
GAME-SUN
CW
4.5
2.3
.842
23
GIRLFRIENDS-SUN
CW
4.4
2.1
.761
24
WITHOUT A
TRACE
CBS
4.4
2.2
.794
25
BIG
BROTHER 10-TUE
CBS
4.3
2.5
.908
Source: Nielsen Media
Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
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Book Publishing Authority Now
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clubs.
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Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
