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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of August 16 - 22
TBS comes out of the summer with growing popularity for Meet The Browns

(August 25, 2010) As summer draws to a close, and younger viewers have less control over family view, black households are returning to their old favorites on cable. TBS, which has always counted on Tyler Perry's comedies to draw a margin-winning audience for the network. During the third week of August, TBS increased its lead as most watched cable network on the Top 25 by nine percent.

TBS pulled 9.21 million viewers for six of its shows on the chart and retained its No.1 cable network title with black viewers. TNT claimed 3.9 million watcher for four shows, USA was the third most watched cable network with 2.8 million tuning in three of its shows.

The Top 25 cable shows in black households were watched by 26.4 million viewers, according to Nielsen. That's 11.4 percent more than in the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

9.9

14.9

2,127

2

MEET THE BROWNS

TBS

9.6

14.5

2,119

3

MEET THE BROWNS

TBS

8.2

12.4

1,725

4

MEET THE BROWNS

TBS

7.0

10.7

1,410

5

NFL PRE-SEASON FOOTBALL

ESPN

6.7

10.3

1,276

6

HAWTHORNE

TNT

6.7

9.8

1,257

7

WWE ENTERTAINMENT

USA

5.7

8.3

1,177

8

HOUSE OF PAYNE

TBS

5.6

8.9

1,123

9

MEMPHIS BEAT

TNT

5.4

8.0

945

10

WWE ENTERTAINMENT

USA

5.2

7.6

1,025

11

KEEPING UP KARDASHIANS

E! TV

5.1

7.4

1,120

12

THE CLOSER

TNT

4.6

6.7

845

13

BET MOVIE OF THE WEEK

BET

4.6

7.8

941

14

RIZZOLI & ISLES

TNT

4.5

6.5

888

15

BAD GIRLS CLUB

OXYGEN

4.0

5.9

808

16

BET MOVIE OF THE WEEK

BET

4.0

6.4

810

17

BET MOVIE OF THE WEEK

BET

4.0

6.0

716

18

JERSEY SHORE 2

MTV

4.0

6.2

813

19

THE FIRST 48

A&E

3.9

6.1

736

20

HOUSE OF PAYNE

TBS

3.9

6.5

763

21

SYFY ORIGINAL MOVIE

SYFY

3.8

6.2

758

22

TRUE BLOOD

HBO

3.8

5.6

815

23

HANNAH MONTANA FOREVER

DISNEY

3.7

5.9

778

24

LAW & ORDER: SVU

USA

3.7

5.7

674

25

EVERYBODY HATES CHRIS

NICK

3.5

5.1

754

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage


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