15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
Cable TV Ratings for Week of August 16 - 22 TBS
comes out of the summer with growing popularity for Meet The Browns
(August 25, 2010) As summer draws to a close, and younger viewers have
less control over family view, black households are returning to their
old favorites on cable. TBS, which has always counted on Tyler Perry's
comedies to draw a margin-winning audience for the network. During the
third week of August, TBS increased its lead as most watched cable
network on the Top 25 by nine percent.
TBS pulled 9.21 million viewers for six of its shows on the chart and
retained its No.1 cable network title with black viewers. TNT claimed
3.9 million watcher for four shows, USA was the third most watched cable
network with 2.8 million tuning in three of its shows.
The Top 25 cable shows in black households were watched by 26.4 million
viewers, according to Nielsen. That's 11.4 percent more than in the
previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
MEET THE BROWNS
TBS
9.9
14.9
2,127
2
MEET THE BROWNS
TBS
9.6
14.5
2,119
3
MEET THE BROWNS
TBS
8.2
12.4
1,725
4
MEET THE BROWNS
TBS
7.0
10.7
1,410
5
NFL PRE-SEASON FOOTBALL
ESPN
6.7
10.3
1,276
6
HAWTHORNE
TNT
6.7
9.8
1,257
7
WWE ENTERTAINMENT
USA
5.7
8.3
1,177
8
HOUSE OF PAYNE
TBS
5.6
8.9
1,123
9
MEMPHIS BEAT
TNT
5.4
8.0
945
10
WWE ENTERTAINMENT
USA
5.2
7.6
1,025
11
KEEPING UP KARDASHIANS
E! TV
5.1
7.4
1,120
12
THE CLOSER
TNT
4.6
6.7
845
13
BET MOVIE OF THE WEEK
BET
4.6
7.8
941
14
RIZZOLI & ISLES
TNT
4.5
6.5
888
15
BAD GIRLS CLUB
OXYGEN
4.0
5.9
808
16
BET MOVIE OF THE WEEK
BET
4.0
6.4
810
17
BET MOVIE OF THE WEEK
BET
4.0
6.0
716
18
JERSEY SHORE 2
MTV
4.0
6.2
813
19
THE FIRST 48
A&E
3.9
6.1
736
20
HOUSE OF PAYNE
TBS
3.9
6.5
763
21
SYFY ORIGINAL MOVIE
SYFY
3.8
6.2
758
22
TRUE BLOOD
HBO
3.8
5.6
815
23
HANNAH MONTANA FOREVER
DISNEY
3.7
5.9
778
24
LAW & ORDER: SVU
USA
3.7
5.7
674
25
EVERYBODY HATES CHRIS
NICK
3.5
5.1
754
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
