Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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African-Americans talk, text more on cellphones than any other ethnic
(August 25, 2010) According to a new analysis of cellphone usage by The
Nielsen Company, African-Americans spend more time on average talking
and texting than any other ethnic group. The voice and text results are
compiled from one year (April 2009-March 2010) of mobile usage data
gathered by Nielsen, which analyzes the cellphone bills of more than
60,000 mobile subscribers each month in the United States.
Nielsen found that African-Americans use on average more than 1,300
voice minutes a month, compared to the next most talkative segment,
Hispanics, which talk on average 826 minutes a month. Asian/Pacific
Islanders logged on average 692 talk minutes a month, followed by
Whites, who use approximately 647 voice minutes a month.
Black consumers sent and received on average 780 SMS text messages per
month, more than any other group. Hispanics averaged 767 text messages.
Whites were third with a monthly average of 566 messages, followed by
Asian/Pacific islanders with 384 texts.
The Nielsen analysis also found that women outranked men (856 vs. 666)
for minutes spent talking on cellphones. Likewise women led in text
messages over men, with 601 vs. 447.
While teens 18-24 text more that adults 25-34, cellphone voice usage is
quite close (981 voice minutes for 18-24 and 952 minutes a month for
those 25-34 years old.)