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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Nielsen: African-Americans talk, text more on cellphones than any other ethnic group

(August 25, 2010) According to a new analysis of cellphone usage by The Nielsen Company, African-Americans spend more time on average talking and texting than any other ethnic group. The voice and text results are compiled from one year (April 2009-March 2010) of mobile usage data gathered by Nielsen, which analyzes the cellphone bills of more than 60,000 mobile subscribers each month in the United States.

Nielsen found that African-Americans use on average more than 1,300 voice minutes a month, compared to the next most talkative segment, Hispanics, which talk on average 826 minutes a month. Asian/Pacific Islanders logged on average 692 talk minutes a month, followed by Whites, who use approximately 647 voice minutes a month.

Black consumers sent and received on average 780 SMS text messages per month, more than any other group. Hispanics averaged 767 text messages. Whites were third with a monthly average of 566 messages, followed by Asian/Pacific islanders with 384 texts.

The Nielsen analysis also found that women outranked men (856 vs. 666) for minutes spent talking on cellphones. Likewise women led in text messages over men, with 601 vs. 447.

While teens 18-24 text more that adults 25-34, cellphone voice usage is quite close (981 voice minutes for 18-24 and 952 minutes a month for those 25-34 years old.)


Go to Target Market News homepage

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