NAMIC announces winners of Excellence In Multi-Cultural Marketing Awards

(August 22, 2008) Winners of the 2008 Excellence In Multi-Cultural Marketing Awards (EMMA) competition were announced today by NAMIC (National Association for Multi-ethnicity in Communications). Recognizing the cable industry's campaigns that demonstrate best practices in multi-cultural marketing, the awards will be presented on Monday, September 15, 2008 at a special session of the 22nd Annual NAMIC Conference, Diversity: Pipeline to Innovation. Taking place at the New York Marriott Marquis, the three-day conference is scheduled for September 14-16, 2008.

The NAMIC Excellence In Multi-Cultural Marketing Awards are sponsored by ESPN Deportes and presented in conjunction with CableFAX Daily, the competition's exclusive media partner. The program is comprised of two award categories: case studies/campaigns and marketing tactics. Entries in each category are judged within two divisions: companies/distributors and networks/industry suppliers.

"The buying power of ethnic consumers has greater impact year over year," said Daphne Leroy, vice president, Marketing and Communications, NAMIC. "We are proud to raise awareness of the outstanding efforts put forth by the NAMIC EMMA winners to reach multi-ethnic communities, which are critical to the viability of our industry."

Cox Communications and Rogers Cable Communications each received three first-place wins to lead all first-place honorees in the cable companies/distributors division. Comcast earned two first-place honors. Time Warner Cable finished first-place in a single category.

TBS led all networks/industry suppliers with five first-place awards. TV One also earned multiple honors, including two first-place wins. Networks earning a single first-place win include: International Networks and Si TV. Discovery Networks U.S. Hispanic Group took first place honors in the newly added "Diversity Awareness" category. Additional winners within the networks/industry suppliers group include: Ameredia, Inc., BET, Home Box Office, Inc., MTV, mun2, Showtime Networks Inc, iSorpresa!, TuTv, Univision Communications Inc., and VH1.

The NAMIC Multi-Cultural Marketing Committee, a consortium of the industry's leading multi-cultural marketing experts, produces the awards competition. Campaigns eligible for entry are developed for the cable and telecommunications industry with the goal of targeting one or more cultural segments, such as the African American, Asian and Hispanic markets. Entries were evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy and evaluation of results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants.

To register for the 22nd Annual NAMIC Conference or learn more about the NAMIC Excellence In Multi-Cultural Marketing Awards, visit http://www.namic.com or call the NAMIC national headquarters at 212-594-5985. The complete list of NAMIC EMMA winners follows.

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of 2,000 professionals belonging to a network of 17 chapters nationwide.

2008 NAMIC Excellence In Multi-Cultural Marketing Awards (EMMA) Winners

  Case Studies/Campaigns Category

   Cable Companies and Distributors:

    First Place
    Company:  Cox Communications
    Entry Title:  Cox Central Florida Negro Baseball League Project

    Second Place (tie)
    Company:  Time Warner Cable
    Entry Title:  Know Your/Our History

    Second Place (tie)
    Company:  Time Warner Cable, Local News Division
    Entry Title:  Increasing Usage and Awareness of a Free On-Demand News
    Channel to African American Customers

    Third Place (tie)
    Company:  Comcast
    Entry Title: Detroit Masala Expansion

    Third Place (tie)
    Company:  Cox Communications New Orleans
    Entry Title:  Annual Our History Art Contest

   Networks and Industry Suppliers:

    First Place
    Company:  International Networks
    Entry Title: Filipino On Demand Launch Campaign

    Second Place (tie)
    Company: International Networks
    Entry Title: Celebrate Diwali with Bollywood Hits On Demand

    Second Place (tie)
    Company: TuTv
    Entry Title: Lucha Libre Bajo Las Estrellas/Wrestling Night Under The
    Stars

    Second Place (tie)
    Company:  VH1
    Entry Title: VH1 Hip Hop Honors Weekend

    Third Place (tie)
    Company: mun2
    Entry Title: The Ultimate Quinceanera

    Third Place (tie)
    Company iSorpresa!
    Entry Title: iSorpresa! Brand Re-Launch 2007-2008

    Third Place (tie)
    Company:  Showtime Networks Inc
    Entry Title: Mi Showtime MySpace Campaign

  Marketing Tactics Category

   Cable Companies and Distributors:

    DIRECT MAIL

    First Place
    Company:  Comcast
    Entry Title: GMA Mari Mar Fever Direct Mail (Filipino)

    GRASSROOTS

    First Place
    Company:  Cox Communications
    Entry Title:  Cox Central Florida Negro Baseball League Project

    Second Place
    Company: Comcast
    Entry Title: GMA Mari Mar Fever Table Tent (Filipino)

    INTERNET/NEW MEDIA

    First Place
    Company: Rogers Cable Communications Inc
    Entry Title: Rogers.com/desi

    OUT OF HOME

    First Place
    Company: Rogers Cable Communications Inc
    Category: Rogers.com/desi

    Second Place
    Company:  Time Warner Cable
    Entry Title: Time Warner Cable Los Angeles Region Hispanic FSI 2008

    PRINT

    First Place
    Company:  Cox Communications, Northern Virginia
    Entry Title: Cox Northern Virginia International Tier Launch

    Second Place
    Company:  Comcast
    Entry Title: SET Asia Free Preview

    RADIO

    First Place
    Company:  Rogers Cable Communications Inc
    Entry Title: Badiya Festival, Badiya Offer (Diwali)

    TELEVISION

    First Place
    Company:  Time Warner Cable
    Entry Title:  2 Product Acquisition TV "Plasma"

    Second Place
    Company:  Cox Communications
    Entry Title:  African American DRTV-Critics

    ALL OTHER MEDIA

    First Place
    Company:  Comcast
    Entry Title:  Custom CD-Valentine's Day (Filipino)

    Second Place
    Company:  Time Warner Cable
    Entry Title: "Llamadas ilimitadas"

   Networks and Industry Suppliers:

    DIRECT MAIL

    First Place
    Company:  TV One
    Entry Title:  Our History Month Campaign

    Second Place
    Company:  Comcast / Ameredia, Inc.
    Entry Title:  Hispanic "Thalia" Mailer

    Third Place (tie)
    Company: TuTv
    Entry Title: Charter Latino Summer Getaway

    Third Place (tie)
    Company: Univision Communications Inc.
    Entry Title: Univision Communications Inc. and Cox Communications New
    Orleans 2007 Copa America

    DIVERSITY AWARENESS

    First Place
    Company:  Discovery Networks U.S. Hispanic Group
    Entry Title:  Discover Diversity

    Second Place
    Company:  International Networks
    Entry Title:  A Year Of Opportunity: 2008 International Networks
    Calendar

    GRASSROOTS

    First Place
    Company:  TBS
    Entry Title:  Tyler Perry's House of Payne

    Second Place
    Company:  Comcast / Ameredia, Inc.
    Entry Title:  Philly Ethnic Events Marketing

    INTERNET/NEW MEDIA

    First Place
    Company:  TBS
    Entry Title: Tyler Perry's House of Payne

    Second Place
    Company:  Home Box Office, Inc.
    Entry Title:  HBO Black History Month '08 Online Rich Media Banner

    Third Place
    Company:  BET
    Entry Title:  Keyshia Cole: The Way It Is

    OUT OF HOME

    First Place
    Company:  TBS
    Entry Title:  Tyler Perry's House of Payne

    Second Place
    Company:  Home Box Office, Inc.
    Entry Title:  HBO Latino Mandrake Wild Postings

    PRINT

    First Place
    Company:  TBS
    Entry Title:  Tyler Perry's House of Payne

    Second Place
    Company:  TV One
    Entry Title:  Our History Month

    Third Place
    Company:  Comcast / Ameredia, Inc.
    Entry Title:  Detroit South Asian "Masala" Campaign

    RADIO

    First Place
    Company:  Turner Network Sales
    Entry Title:  TBS Tyler Perry's House of Payne Proud of My Pops

    TELEVISION

    First Place
    Company:  TV One
    Entry Title:  Our History Month-Wake Up Everybody, Say it Loud, Happy
    Birthday

    Second Place
    Company:  International Networks
    Entry Title:  Diwali Promo Spot, Bollywood Hits On Demand

    Third Place
    Company:  MTV
    Entry Title:  Tu Pride

    ALL OTHER MEDIA

    First Place
    Company:  Si TV
    Entry Title:  Crash The Parties '08

    Second Place
    Company:  VH1
    Entry Title:  Viva Hollywood Pop-up Password




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